While Toyota has been laughing all the way to the bank ever since the Fortuner was launched, all the other manufacturers in the 25-30 lac rupee SUV space have had little sales to speak of. In fact, the first “phoren” SUV in that segment, the Ford Endeavor had developed a reasonable fan following for its macho looks, indestructible build and go anywhere attitude. However, it has remained largely unchanged over the years which resulted in its sales steadily slipping and this American hulk managed a lowly figure of 57 units going off the showroom floor in September 2013 while the segment leader Toyota Fortuner found an impressive 1518 new homes for itself.
However, with the new Ford Endeavor just around the corner, all that seems set to change. The All New Ford Endeavor will be based on the Ford’s highly successful Ranger’s platform. As can be seen by the pictures below, there is nothing similar between the existing Endeavor and the All New vehicle.
The front has become very aggressive, the sides have lost that excess flab which make the current Endy look like a bus.The rear has a tapered quarter glass like the Fortuner and a split tailgate, much like the Range Rover making it far more practical and easy to operate. In fact, the new Endeavor, caught testing in Australia where Ford has a development centre, looks a lot the Land Rover Freelander 2 from the sides, especially till the C pillar after which the Fortuner like quarter glass seems to take over.
The Endeavor will most likely be launched with a 2.2 litre turbo diesel engine mated to 6 speed manual and/or a 6 speed automatic transmission. Power figures are likely to be around 180BHP with 370NM of torque. Also, going by what Ford has been offering with the Endy, it will most likely have an AWD/4WD variant.
While the engine and the torque figures are at par with the rest of the segment, what is exciting is the possibility of the new Endeavor coming with features like a terrain selector (found on Land Rovers) which allow the vehicle to change its suspension, engine and braking parameters depending on the terrain that it travels on.
Watch this space for more updates.