Maruti Suzuki Vitara Brezza, the first sub-4m compact SUV from the manufacturer has been around for a few years now and it has been on the top of the sales chart. The all-new car was first unveiled in 2016 and was launched in the market in the same year. Maruti Suzuki Vitara Brezza is currently the segment leader by a huge margin and even new launches in the segment did not affect the sales of the Vitara Brezza in the market.
The Vitara Brezza is ageing now and Maruti Suzuki has started working a new model that will replace the current model. According to Livemint, the all-new Maruti Suzuki Vitara Brezza will be launched in 2021 and it will see a slew of drastic changes that will make it much different from the current model. Apart from the changes in the car itself, the all-new Maruti Suzuki Vitara Brezza will be sold through three different dealership networks!
The same report mentions that Maruti Suzuki will adopt the two versions strategy in the future. The strategy will be similar like the Maruti Suzuki Ertiga and the Maruti Suzuki XL6, which was launched earlier this year. The manufacturer will work on two versions of the same car in the future that will sell through the regular Maruti Suzuki Arena dealership network while the other, more premium version will be sold through the Nexa retail network.
The upcoming Maruti Suzuki Vitara Brezza will get two versions that will be sold through the different dealership networks of Maruti Suzuki in India. It should be noted that the Arena dealership network caters to more regular vehicles that target the mass segment customers. The Nexa model line-up targets customers who want a premium vehicle. The brand plans to launch at least one such product every year that will offer two different versions.
Earlier this year, a more premium version of the WagonR was spotted testing on the roads that sparked the rumours that Maruti Suzuki will offer a more premium version of the model, which will be sold as the XL5. It is likely that the premium WagonR will be launched in the market next year. Post that, the Maruti Suzuki Vitara Brezza will be launched in two different versions.
That’s not all, the upcoming Maruti Suzuki Vitara Brezza will also get a rebagded version, which will be sold through the brand’s new partner – Toyota. While the rebadged version of the Vitara Brezza will not be limited to the badge-engineering strategy that they followed with the Baleno and Glanza, it is likely that Toyota will change a few more things in the upcoming Brezza other than the badge to make it look more like a Toyota vehicle.
The reason behind this move is said to be the cost-effectiveness of the product. Developing two versions of the same vehicle require much less investment than developing a brand-new vehicle. This will further translate into the cost of the vehicle, which will be better placed in the market.
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