With the Indian Premier League or IPL around the corner, Tata Motors has announced its partnership with one of the biggest sporting event in the country. Tata has Safari, which was launched in February has become an official partner of the Indian Premier League. The tournament will officially start on 9th April 2021.
As an official partner, Tata Motors will display the all-new Safari at all the stadiums during the IPL matches. This year, due to the COVID-19 related restrictions and precautions, only six places will host the matches – Chennai, Mumbai, Delhi, Bangalore Kolkata and Ahmedabad. Continuing the Super Striker awards, Tata will award Rs 1 lakh to the winner of the player with the highest strike rate of the match.
Commenting on this association, Mr Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, said,
“This year’s IPL is a special one for us as the tournament has made its way back to its Indian venues after a difficult year. The excitement of the 2021 tournament will be a notch higher as cricket lovers in India look forward to welcoming the illustrious league back to their home stadiums. We are thrilled to be contributing to this excitement with the renewal of our fruitful association with BCCI, for the fourth consecutive year. The new Safari has received a great response especially with respect to its premium design, best in class features and outstanding comfort by customers and it is making its IPL debut in this new avatar. We are working on innovative plans to garner the viewers’ attention, as they tune in from across the country to support their teams. We are positive to drive tremendous value from this association and hope to share the joy of celebrating our favorite sport and cricket league with the fans yet again”.
Tata’s association with IPL
Tata and IPL have been in the association since 2018 now. Last year, the Altroz was the official partner of the event. With the all-new Safari getting launched and due to its huge demand, that has changed for this year.
The price of the all-new Tata Safari starts at Rs 14.69 lakh and the top-end version goes up to Rs 21.45 lakh. The all-new Safari is powered only by the diesel engine option. It gets both manual and automatic variants. The Safari is available in 9 variants. Tata has also added a Safari Adventure edition that gets a unique colour and a different colour theme inspired by nature.
The cabin gets a brown interior inspired by the sand dust of the desert. Also, the exterior gets a unique colour that is developed especially for the variant. Even the wheels of the Adventure Edition look different and are in black colour.
Tata Safari is powered by the 2.0-litre KRYOTEC diesel engine that generates a maximum power of 170 PS and peak torque of 350 Nm. There is a choice between a six-speed manual or a six-speed automatic transmission. There is no petrol variant available with the all-new Tata Safari, however, Tata may launch the petrol variants at a later date if the demand arises.