Advertisement

All-new Tata Safari gets a ‘Reclaim Your Life’ TVC

The all-new Tata Safari was unveiled officially yesterday, and will go on sale from the 26th of January, 2021. The new SUV is essentially the rebadged Gravitas, which in turn is the Harrier with 6 seats and a new top hat. The erstwhile Safari enjoys a cult following in India, and much of this following has to do with an excellent marketing blitz that Tata launched for the SUV with the ‘Reclaim your life’ tagline. The same tagline has now been used for the all-new Safari, and Tata Motors has just released a TVC for the new SUV. Here, check it out.

As the new TVC indicates, Tata Motors has reused the iconic ‘Reclaim Your Life’ angle with the all-new Safari as well, and the automaker will be hoping that this connection will give the new vehicle enough traction among both old loyalists as well as new customers. However, the all-new Safari is quite different from the Safari of yore. In fact, the differences are quite stark. The old Safari was built on a ladder frame chassis that traces its origins to Mercedes Benz while the new one is built on a monocoque platform borrowed from Land Rover, and heavily Indianized.

While the old Safari was offered in rear wheel drive and four wheel drive layouts, the all-new Tata Safari is front wheel driven and there’s no all wheel drive option on offer. The closest that the new Safari comes to off roading is through a rough road mode that varies power between the two front wheels depending on the traction that each wheel has. Another difference relates to seating. While the old Safari offered 7 seats, in a 2+3+2 layout, the all-new model gets 6 seats in a 2+2+2 layout.

While the old Safari did get petrol and turbo diesel engine options, the new Safari will be offered with a solitary turbo diesel engine. Finally, the all-new Safari offers buyers choice between 6 speed manual and torque converter automatic gearboxes while the older version was never offered with an automatic transmission. The all-new Safari is powered by the 2 liter-4 cylinder Fiat Multijet turbocharged diesel engine that produces 170 Bhp of peak power and 350 Nm of peak torque. This is the same unit that’s offered with the Harrier, and in exactly the same state of tune.

What the all-new Safari will offer in addition to the Harrier is the extra row of seating, some more features and of course more headroom thanks to the raised roof. Also, roof rails make an appearance on the new SUV and this is a feature that’s not offered even as an option on the Harrier. The new Safari will be Tata Motors’ flagship offering, and is likely to be priced about Rs. 1 lakh more than the Harrier, variant to variant. The new Safari is likely to replace the Hexa crossover, which was one of the most comfortable vehicles that Tata Motors’ has ever built. Also, with the launch of the all-new Safari, Tata Motors – for the first time in decades – will have an all-monocoque car line-up.