Advertising is a way to ensure that the product remains visible to prospective customers. A few years ago, Jeep and Tata got into a war to place massive hoardings on the popular Pune-Mumbai Expressway. Tata has now revealed that it has placed the biggest car hoarding in India.
The new hoarding has also come up on the Pune-Mumbai Expressway. Tata has revealed that it is massive in size. The car advertising hoarding measures a massive 28,000 plus sq feet. The hoarding is visible from quite away on the highway. The video shared by Tata Motors on YouTube also shows how the hoarding lights up at night and looks massively impressive.
This is not the first time that Tata has positioned such a massive hoarding on the Mumbai-Pune Expressway. Tata had put a massive hoarding of the Harrier measuring 27,500 sq. ft. The Jeep’s hoarding measured 100 feet tall and 253 feet in width. Jeep had put the Compass on its advertising hoarding.
The size of the Tata Safari hoarding is 225 ft wide and 125 ft tall. To build the hoarding, Tata used 265 tons of steel, which is quite a lot. Now that Jeep has also updated the Compass with new looks, we are not sure if they will come back and put up a bigger hoarding to challenge Tata Motors.
Tata launched the all-new Safari earlier this year. The Safari nameplate made a comeback in the market after years and it has already become quite popular in the market. There is a lot of waiting for the Safari too. The Safari outsold the likes of MG Hector Plus in the month of February too. However, since MG does not give a bifurcation between the Hector and the Hector Plus, the numbers can be different.
The all-new Safari comes with a 2.0-litre Kyrotec diesel engine that is also doing duty on the Harrier. The engine produces a max power output of 170 PS of max power and a peak torque output of 350 Nm. It is mated to a 6-speed manual gearbox or a 6-speed torque converter automatic gearbox which only transfers the power to the front wheels. The higher variants also come with a terrain response system. There are three modes on offer, namely Normal, Rough and Wet.
The Safari is offered in six variants, namely XE, XM, XT, XT+, XZ, and XZ+. It starts from Rs. 14.69 lakh ex-showroom and go up to Rs 21.45 lakhs ex-showroom. It is going against the MG Hector Plus, the upcoming Hyundai Alcazar and the upcoming Mahindra 2021 XUV500.
The Safari has brought back the nostalgia factor among the customers and that is bringing a lot of customers to the car. There are many who were waiting to offer the 4X4 system. However, that is not on offer. Instead, Tata offers multiple drive modes with the Safari that is good enough for the most. The demand for the 4X4 vehicles has come down, especially because of the high price.