Anand Mahindra explains why the TUV300 Plus MUV is being delivered even before launch

A dealer in Trichy, Tamilnadu, has already delivered the first Mahindra TUV300 Plus MUV to a customer, who revealed pictures of the new MUV. The TUV300 Plus that was delivered was a P4 variant, and it was priced at Rs. 9.46 lakhs, on-road. This prompted a Twitter user to ask Anand Mahindra as to how the TUV300 Plus MUV was already delivered to a customer even though Mahindra has officially not yet launched the vehicle in the Indian market. In response to the Twitter user’s query, this is what Mr. Mahindra tweeted,

We’re seeding a few vehicles in the market before the launch next year. Don’t worry, I am in the queue as well…I can’t wait to start using this beast…and @vijaynakra is making me wait! https://t.co/5swf5wvo4L

— anand mahindra (@anandmahindra) December 24, 2017

So, as Mr. Mahindra has clearly revealed, his company is ‘seeding’ the TUV300 Plus in select markets in India, ahead of the official launch, which will happen in early 2018. The TUV300 Plus is a body-on-ladder MUV, based on the sub-4 meter TUV300 compact SUV. Compared to the TUV300, the TUV300 Plus features a longer body and chassis. This will allow it to offer more space and carrying capacity.

The vehicle gets 7 seat, 8 seat and 9 seat layouts. It features a larger, 2.2 liter mHawk turbocharged diesel engine with 120 Bhp-280 Nm, and a 6 speed manual gearbox driving the rear wheels for most parts of India. The NCR market will get a 2 liter mHawk engine with the same outputs, gearbox and driveline combination. Mahindra is not likely to offer an automatic gearbox on the TUV300 Plus.

Apart from the underpinnings, the TUV300 Plus also shares its interiors and many features with the TUV300 SUV. The top-end variants of the TUV300 Plus will be equipped with twin airbags and ABS+EBD. The MUV will also be sold in a cab version that will get black bumpers, and more basic interiors. However, the TUV300 Plus will not replace the Mahindra Xylo, but will instead sell alongside. It is expected to greatly add numbers to the TUV300 range, making the product line quite successful.

Images courtesy TUV300 group on Facebook