Anand Mahindra, the bossman of Mahindra and Mahindra, is quite active on the micro-blogging social media site, Twitter. He recently posted about how superstar Rajnikanth’s upcoming movie, Kaala, shows the Mahindra Thar as a chariot for the hero. He used a picture of the full-page poster of “Kaala” where Rajnikanth is sitting on the bonnet on the Thar.
What I saw first thing this morning on the front page of the newspaper.. No need for much comment.. The Thar is honoured to be the chosen chariot… pic.twitter.com/MkekW9OkSS
— anand mahindra (@anandmahindra) April 28, 2018
This is not the first time Anand Mahindra has tweeted about the Thar used in the movie. Last year when the poster of the movie first came out, Anand Mahindra posted online to know if he could acquire the Thar and put it in the brand’s upcoming museum. Dhanush, who is producing the movie replied to Mahindra’s earlier tweets and said that the Thar is currently being used for the shoots but he will ensure that the car reaches Mahindra once the shoot is over.
Now that the movie is ready for release, it seems that Anand Mahindra is very close to acquiring the Thar for his museum. The movie will release on June 7th, 2018 and has already become a hot topic. The movie will also see established actors like Nana Patekar and Huma Qureshi.
The Mahindra Thar is loved by many off-road enthusiasts. It is a reincarnation of the iconic Jeep and is a rugged off-roader with loads of customisation options. The Thar is currently powered by three engine options and the price starts at Rs. 6.27 lakh and goes up to Rs. 9 lakh.
This is not the first time Anand Mahindra has tweeted about a Mahindra branded vehicle on Twitter. Before this, Anand Mahindra had posted to offer help to a person who modified his three-wheeled auto-rickshaw with Scorpio’s rear-end. Mahindra’s team later tracked down the owner of the vehicle and gave him a Maxximo LCV and kept the auto rickshaw-Scorpio hybrid for the upcoming museum.