TVS Motors has set a target of 10,000 unit sales for the recently launched Apache RR310 S sportsbike. This is a aggressive target. The KTM Duke 390, a bike that is priced much higher than the Apache RR 310 sells about 600-700 units each month. The RC390 sells even lesser.
So, to sell about 50 % more than the Duke 390/RC390, TVS will have its task cut out. However, it must be noted that the number of TVS dealerships around India are much higher than that of KTM. So, this may prove to be the big advantage enjoyed by the new Apache. The fully-faired sportsbike is the most expensive one in TVS Motors’ line-up, with prices starting from Rs. 2.05 lakhs.
Here is comment from Mr. Sudharshan Venu, the joint managing director of TVS Motor Company,
“We are looking to sell 10,000 bikes in the first year. In the domestic market, we are starting bookings shortly and it will be available by the end of the month”
The bike features a 310cc, four stroke engine that has a short stroke. It has a unique liquid and oil cooling combination to keep temperatures low, and to increase the longevity of the engine. Fuel injection is standard, along with four valves and twin camshafts. The engine produces 34 PS and 27.3 Nm.
It is paired to a 6 speed manual gearbox, which has a beefy 8 plate clutch. There is also a slipper clutch for safety and track-ready performance. ABS is standard on the bike, which also gets rear wheel lift-off protection. Another highlight on the bike is the Kayaba-tuned upside down front forks and rear monoshock suspension.
The Apache RR 310S is the first bike that TVS has built in collaboration with BMW Motorrad. The bike will not only be sold in India but will be exported to nearly 60 countries around the world where TVS has a presence. The Apache RR 310S will also have a dedicated one-make racing series that aims to encourage Apache owners to hit the race track. This series will also be used to build the Apache brand, which has always stood for track-bred bikes. The race-spec Apache RR 310 is expected to be more powerful than the production bike. This racing initiative will not just be run in India but also in multiple continents that TVS operates in. There will also be an inter-continental championship involving the winners of all the continents.
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