Ending all the speculations related to the development of the Apple cars, Tim Cook confirmed the development of the vehicle. Apple Inc, known for its exclusive products that portray classy design will enter into the automobile sector. Tim Cook, CEO, Apple confirmed the same to Bloomberg in an interview.
Apple is currently focussing on the development of the autonomous vehicles and has inducted a dozen of executives work on the new products. While other major manufacturers have already started testing the autonomous vehicles, Apple is the latest entrant in the sector. The development is happening with next generation vehicles in mind.
Till now, Apple has only ventured into lifestyle products like laptops, phones, watches, tablets, home networking systems and personal digital assistant systems. Apple secured a permit to test autonomous cars in California for the same.
Apple has received permission from California Department of Motor Vehicles in April to test three self-driving sports-utility vehicles. Photos of the same cars emerged a few weeks later. Till now, a total of six vehicles has been spotted testing the autonomous technology on the public roads in San Francisco Bay. However, Apple declined to comment on how long the cars have been testing on the public roads.
Tim Cook told Bloomberg, “We’re focusing on autonomous systems and clearly one purpose of autonomous systems is self-driving cars – there are others,” . And we sort of see it as the the mother of all AI [artificial intelligence] projects.
“It’s probably one of the most difficult AI projects to work on.
“We’ll see where it takes us. We’re not saying from a product point of view where it will take us, but we are being straightforward that it’s a core technology that we view as very important.”
Apple has also invested a major amount in Chinese ride-hailing services, Didi Chuxing. Other mainstream manufacturers who have started working on the autonomous technology are Ford, GM, Jaguar Land Rover, and Audi.