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Aprilia Set to Launch RS 660, Tuono 660, and Tuareg 660 in India: Specs, Prices, and Market Analysis

Aprilia, the renowned Italian motorcycle brand, is set to make waves in the Indian market with the introduction of three exciting models in 2024: the RS 660, Tuono 660, and Tuareg 660. These launches are expected to significantly impact the premium motorcycle segment in India.

Aprilia RS 660

Aprilia Set to Launch RS 660, Tuono 660, and Tuareg 660 in India: Specs, Prices, and Market Analysis
Arpilia RS 660

The Aprilia RS 660, a middleweight sportbike, is slated for an April 16, 2024 launch in India. Powered by a 659 cc parallel-twin engine producing 100 PS at 10,500 rpm, the RS 660 boasts a top speed of 230 kmph. Its sporty design features contemporary lines, a triple headlight setup, and an aerodynamic profile. The expected starting price for the RS 660 in India is Rs. 13.39 Lakhs.

Aprilia Tuono 660

Aprilia Set to Launch RS 660, Tuono 660, and Tuareg 660 in India: Specs, Prices, and Market Analysis
Arpilia Tuono 660

The Tuono 660, the naked version of the RS 660, is known for its dynamic performance and high-quality components. While an exact launch date has not been specified, it is expected to arrive around the same time as the RS 660. The Tuono 660 shares the same 659 cc engine, tuned for a more street-friendly performance, and features a more upright riding position and minimalistic bodywork. Pricing is anticipated to be slightly lower than the RS 660.

Aprilia Tuareg 660

Aprilia Set to Launch RS 660, Tuono 660, and Tuareg 660 in India: Specs, Prices, and Market Analysis
Aprilia Tuareg 660

The Tuareg 660, an adventure bike, is set to launch in April 2024 and is already listed on Aprilia’s India website. Powered by the 660 cc engine adapted for adventure riding, the Tuareg 660 features a robust frame, long-travel suspension, and a Dakar-inspired paint scheme. Prices are expected to start at Rs. 18.85 lakh for standard colors and Rs. 19.16 lakh for the Dakar paint scheme.

Strategy and Positioning

Aprilia aims to capture a significant share of the premium motorcycle segment in India with these launches. The RS 660 will compete with the likes of the Kawasaki Ninja 650 and the Honda CBR650R, while the Tuono 660 will rival the Triumph Trident 660 and the upcoming Ducati Monster. The Tuareg 660 will target adventure enthusiasts, competing with the Triumph Tiger 660 and the Suzuki V-Strom 650 XT.

Market Outlook/Analysis

The Indian premium motorcycle market has been growing steadily, with an increasing demand for high-performance machines. Aprilia’s pricing strategy for these models is crucial in determining their success. The RS 660 and Tuono 660 are expected to be priced competitively against their rivals, while the Tuareg 660’s pricing may be a challenge considering the established competition in the adventure segment.

Conclusion

Aprilia’s upcoming launches – the RS 660, Tuono 660, and Tuareg 660 – are set to make a significant impact on the Indian motorcycle market. With their blend of performance, technology, and design, these models cater to different segments of the premium motorcycle market. The RS 660 and Tuono 660 are likely to be well-received by enthusiasts looking for a sporty and dynamic riding experience, while the Tuareg 660 will appeal to adventure seekers. The success of these launches will largely depend on Aprilia’s pricing strategy and how well they position themselves against the competition.