Aprilia SR 150 scooter launched in India

The premium motorcycle maker from Italy has launched its most affordable product in India and it is a scooter. Aprilia has launched the radical looking SR 150 priced at Rs. 65,000 (ex-showroom, Delhi) and it comes with many aggressive design elements.

The scooter borrows design language from the bigger Aprilia scooter that are available in  the European markets. The dual headlamp cluster and sporty design with graphics on the body of the scooter makes it turn heads.

The scooter also comes with exposed engine, which is a first for Indian scooters. The lifted rear panel exposes the engine that makes it look even more aggressive. Aprilia has fitted 14-inch alloy wheels and the front wheel gets disc brake.

The power comes from 154.4cc single-cylinder engine that produces a maximum of 11.4 Bhp and 11.5 Nm of maximum torque. The motor sends power to the rear wheel through a CVT gearbox.

The youthful looks of the scooter is to target the young audience and enthusiasts. The scooter handles very well and the engine is very smooth. Aprilia is producing the scooter locally with 90 percent parts sourced from India. It is the same reason why Aprilia has priced the model so competitively in the market.

The scooter is being made alongside Vespa scooters at Piaggio’s Baramati facility near Pune. Aprilia will soon start the deliveries of the scooter through Motoplex showrooms that also sells the Vespa scooters and other Aprilia products like the RSV4. Tunono, Caponord, and Mana.

Indian scooter market is swelling in numbers. The scooter market is seeing 24.97 percent year on year growth while the motorcycle market growth has slowed down to 3.34%.  Many scooter manufacturers are trying tapping into the market trying to gain from the growing sales. Recently, Honda Activa overtook the sales of Hero MotorCorp Splendor in India, which suggests the shift of choice in the market.