Every year, a bunch of motoring journalists gather to evaluate the previous year’s car launches. This evaluation, based on a fixed set of criteria, results in an award called the “World Car of the Year”. This time around, the Audi A3 hatchback has been adjudged the World Car of the Year 2014.
The car, sold in hatchback and sedan guises in markets across the globe, will soon be launched in India. Audi showcased the A3 sedan at the 2014 Indian Auto Expo and this very car will hit the launch circuit in the next couple of months. Pre-launch marketing and customer touchdown activities around the Audi A3 sedan have already begun.
The Audi A3 is based on the Volkswagen group’s parts and platform sharing MQB architecture and is the first Audi to join the MQB fold. The car will be assembled in India through the completely knocked down (CKD) kit route at Audi India’s Aurangabad facility, which is shares with Volkswagen group car maker Skoda.
Interestingly, the first MQB platform based car sold in India isn’t the Audi A3 sedan. In fact, Skoda was the first Volkswagen group automaker to launch a MQB platform based car in India, in the form of the 2013 Octavia luxury sedan.
Coming back to the Audi A3 sedan, the car will be the least priced Audi sold in India, with priced likely to start as low as 22 lakh rupees. Audi will position the A3 sedan as an affordable luxury car, aimed predominantly at a younger set of buyers seeking to enter Brand Audi’s fold for the first time in their lives.
The Audi A3 sedan will feature turbo petrol and turbo diesel engines, pickings that will be similar to the motors offered on the 2013 Skoda Octavia. The 1.8 liter TSI (175 Bhp-250 Nm) turbo petrol and 2 liter TDI (148 Bhp-320 Nm) turbo diesel engines will be offered on the A3 sedan, mated 7 speed and 6 speed dual clutch DSG automatic gearboxes respectively.
Most if not all variants of the Audi A3 sedan sold in India will be front wheel driven. For the performance minded, Audi India could launch the S3 high performance version of the car, with a more powerful turbo petrol engine and an all wheel drive layout to boot.
Among other things, the quirky looking BMW i3 Hybrid hatchback bagged the “Car Design of the Year” award for 2014 and also drove away with the “Green Car of the Year” title.
The W222 Mercedes Benz S-Class bagged the “Luxury Car of the Year” award while the Porsche 911 GT3 hurtled away with the “Performance Car of the Year 2014”.