After managing to put over 10,000 luxury cars on Indian roads in 2013 and securing the top position in the luxury car market of the country by besting Mercedes Benz and BMW, Audi India is setting its sights quite high with a big volume luxury car lined up. The German luxury car maker, owned by the Volkswagen group, has begun sending out email flyers to high net worth individuals, informing them of its upcoming luxury car, the A3 sedan.
The A3 sedan will be launched in India by the middle of the year. To keep prices at an attractive level, Audi India has chosen to take the CKD assembly route right from word go. Pricing of the Audi A3 could start near the 22 lakh mark and this price level, the car will be the least priced Audi to be sold in India, undercutting the likes of the Q3 Sport crossover and the base models Audi A4 sedan. Even as you’re reading this, the car is undergoing extensive road tests in India.
The A3 sedan is built on the Volkswagen MQB platform, which means that it will share parts with the 2013 Skoda Octavia, a car that is already on sale in India. The 1.8 liter TSI turbo petrol and the 2 liter TDI turbo diesel engines will make it to the Audi A3’s engine bay and both these engines are already on offer in the India-spec Octavia. The gearbox options will be an all-automatic line up with 6 speed and 7 speed units, for the petrol and diesel engines respectively.
At the time of its launch, direct competition for the Audi A3 sedan will simply not exist in India as there is no Teuton luxury sedan sold at a sub 25 lakh rupee price mark currently. In the next 12 months though, the A3 sedan will get a rival in the form of Mercedes Benz CLA. In the times to come, BMW is also likely to enter the entry-level luxury sedan space with the 2-Series models.