Bajaj to take over Triumph’s dealerships in India

On the 8th of August, Indian motorcycle giant Bajaj and UK-based sportsbike maker Triumph announced a partnership. The first product from this partnership will come in 3 years, and will be a ‘middleweight’ sub-800 cc motorcycle. Now, Rajiv Bajaj, the MD of Bajaj Auto, has revealed new details about this partnership.

Bajaj to take over Triumph’s dealerships in India

  • Bajaj-Triumph is serious about taking Royal Enfield head on. To this end, a brand new manufacturing facility will be set up at Chakan, off Pune.
  • The quantum of money to be invested in the new factory, and its total production capacity will be decided in 6 months.
  • The first Bajaj-Triumph bike is expected to arrive in 2020.
  • A year before the new bike launches, Bajaj will take over Triumph dealerships in India. Until then, Triumph’s Indian subsidiary will manage the current crop of 13 dealerships across the country.
  • Bajaj will also market, distribute and support Triumph bikes in India, Sri Lanka, Bangladesh, Nepal, Myanmar, Columbia and most of Africa.
  • Triumph will continue to handle other markets that it already has a presence in, read most part of the western world.

The new Bajaj-Triumph bike is expected to take on the upcoming, 750 cc offerings from Royal Enfield. A sharp price tag for the Bajaj-Triumph motorcycle is on the cards as both parts and production will happen locally, in India. The bike will also be exported to countries around the world, just like the KTM-Bajaj models.

Speculations surrounding the new motorcycle range from a street-bike to an adventure model. These details will be apparent only after the test mules of the upcoming bike are spotted. But what’s certain is that the Indian motorcycle enthusiast will soon have yet another world class motorcycle brand that she/he can buy and enjoy riding.

Via LiveMint

Jayprashanth Mohanram

Jayprashanth, the News Editor at, has a seasoned history in motoring journalism spanning 15 years. His lifelong passion for cars led him to a career in automotive journalism, offering readers compelling insights. With an engineering background, Jay has crafted pieces that have gained recognition in notable publications such as the New York Times. Prior to his role at, where he has overseen news operations since 2016, Jay was the founding editor of and spent two years as the news editor at Team-bhp. At Cartoq, he ensures the news is timely, accurate, and resonates with the brand's dedicated audience of automotive enthusiasts. (Full bio)