Indian two-wheeler manufacturer Bajaj Auto Limited is known for its legendary scooter Chetak in the Indian market. It started its journey importing and selling scooters her in India other model which was famous other than Chetak was the Priya. However, due to the shift in the choice, Bajaj started focussing on the bikes and stopped manufacturing the scooters. Last month Bajaj re-introduced Chetak in an all-new avatar in India. The Chetak is now all electric. The Chetak moniker makes a comeback to the Indian market a gap of 14 years! The all-new Chetak will take on the existing electric scooters in India like the Ather and Okinawa. Bajaj has now released a TVC for the new Chetak Elelctric which explains how Chetak name has been there in the heart of Indians for so many years.
Bajaj is trying to get hold of the emotion of Indians with this ad. The word Chetak is more like an emotion for most of us as most of us have grown older hearing the sound of Chetak scooter in our neighbourhood. The Bajaj with Chetak moniker is trying to enter our hearts with this new electric scooter.
Talking about the Chetak EV, gets 12-inch multispoke alloy wheels with tubeless tyres. It also gets an all-digital instrument console. There is a telescopic fork in the front while a single-sided suspension takes care of the rear tyre. The headlamp gets an all-LED lamp and there is a LED DRL that goes around the boundary of the retro-looking oval headlamp.
Bajaj has tried integrating the retro design of the Chetak with the modern design and it looks quite sleek. Even the turn indicators are all-LED. Apart from looking great, the LED lamps ensure that they consume less power, which in turn makes the scooter go for longer distances. The Bajaj Chetak EV gets IP67 lithium-ion battery pack. However, the capacity of the battery pack is not known.
The price will be revealed in January and the deliveries will happen soon after. More details about the scooters will be revealed in coming days. The scooter will be available in six different colour options. The scooter is likely to get a price tag of around Rs 90,000. Bajaj Auto has also announced that the KTM and Huaqvarna will build high performance versions of the Chetak Electric. These electric scooters will be pricier and could get a comprehensive restyling to suit the image of KTM and Husqvarna.