Bajaj Auto has just cut prices of the Dominar 400 sports tourer motorcycle by Rs. 4,000. This price cut comes barely a couple of months after Bajaj launched the 2019, facelifted Dominar 400. The bike is now priced at Rs. 1.7 lakhs, ex showroom Delhi. Previously, it used to sell at Rs. 1.74 lakhs. While Bajaj Auto is yet to reveal the reason for the cut in Dominar 400 prices, it’s likely that the motorcycle maker isn’t able to push enough of the Dominar into buyers’ homes. The bike, which Bajaj estimated would sell about 10,000 units a month, manages to do less than a fifth of that number.
Bajaj also exports the Dominar 400 to many countries abroad. The flagship offering from Bajaj Auto is a very competent sports tourer, and the recent facelift brought in major changes. The 2019 Bajaj Dominar rides on upside down front forks, while monoshock rear suspension is standard. The bike has also received a big power bump up, thanks to a four valve, twin cam head, and power has risen to 40 Bhp, up from 35 Bhp. Peak torque remains the same at 35 Nm. The engine of the motorcycle is paired to a 6 speed manual gearbox. Liquid cooling and fuel injection are standard. The new Dominar has also received a new, twin barrel exhaust muffler.
The 2019 Bajaj Dominar has also seen various improvements to bring down the noise, vibration and harshness levels. The panels of the motorcycle are now said to interlink better, eliminating vibrations. The information panel on the fuel tank beams out more data while the handlebar mounted mirrors get a new design. The bike gets a new paint shade: Green, which makes the 2019 Dominar 400 look quite distinct on the road. Other touches such as LED headlamp, turn indicators and tail lamps, are carried over unchanged. The motorcycle continues to weigh a hefty 182 kilograms, making it quite stable at higher speed. However, it’s not as nimble as the KTM Duke 390, with which it shares its engine.
Bajaj Auto targeted Royal Enfield’s motorcycles with the first generation Dominar. Multiple TVCs mocking Royal Enfield motorcycles were aired, but they don’t have seem to have done much to effect sales of Royal Enfield. Instead, it was the Dominar 400, which continued to be a tepid seller. With the new, 2019 Dominar, Bajaj Auto is focusing on the bike’s strengths, and the various improvements it has come with. This, along with the price cut, should drive more customers into Bajaj dealerships. With the first generation Dominar, Bajaj hiked prices nearly 5 times. With the facelifted, 2nd-gen model, Bajaj could end up doing exactly the opposite.