The Indian Motorcycle market has lately taken a hit because of various factors. Chief among them is the Supreme Court ruling which mandates an increase in third-party insurance cover for new bikes and scooters to five years. This along with an increase in the accident coverage to 15 Lakhs and rising fuel prices have proved to be too much for the customers.
However, to bear the brunt to some extent, Bajaj Auto has introduced an attractive offer for its customers. The company is offering a 5-5-5’ offer which commences from 5th October 2018. The customers buying a Bajaj bike during the offer period will get the benefit of five years of free own damage insurance cover, five free services and five years of free warranty on select Bajaj motorcycles across all dealerships in India, and that too at no additional cost. The offer is applicable on Platina, Discover, Pulsar and V range of motorcycles.
Simply put, the offer is:
5 years of Free Own Damage Insurance
5 Free Services
5 years of Free Warranty
Buyers also get benefited by other schemes in the offer which includes two additional free services for the CT100, Platina, Discover, V, Pulsar. Also, buying a Bajaj motorcycle in this period will let you avail a free five-year warranty package. Customers purchasing these bikes from 5th October 2018 would effectively get huge savings of ranging up-to Rs 9,800 on Pulsars, Rs 5,200 on Bajaj V’s, Rs 4,800 on Discover and Rs 4,100 on Platina. Also to note is the fact that the insurance scheme is applicable in Maharashtra, Karnataka, Gujarat, West Bengal & Assam for all Pulsar models. Scheme in other states will only be applicable on select for select Pulsar Models.
Motorcycle prices across all brands and make have gone up by atleast Rs. 6000 after the recent developments regarding insurance cover. Bajaj Auto claims that they are the first in the industry to introduce such an offer. The 5-5-5 offer makes it even easier to own a Bajaj motorcycle.
Also, Bajaj is eyeing the upcoming festive season and plans to sell a record number of motorcycles this time around. Company executives stated that they are confident about these new customer-centric schemes and they will help boost the sales this festive season. The Platina, Discover, Pulsar and V range of motorcycles is among the top sellers in their segment and it remains to be seen how they fare in terms of sale after these schemes.