Bajaj Pulsar OUTSELLS Royal Enfield Classic 350, TVS Apache: Why’s everyone buying it?

Bajaj Auto Limited’s one of the most successful motorcycles in India is the Pulsar. Bajaj Pulsar has been around for almost two decades now and is stronger than ever in the Indian market now. Bajaj Pulsar brand is known all over now and is a highly sought-after bike. In the month of September, Bajaj sold as many as 89,374 units of the Pulsar brand while the Royal Enfield Classic 350 sold 44,021 units. Even if we combine the Classic 350 figures, the sales figure would not cross 50,000 units. What makes the Bajaj Pulsar so popular in the market? Let’s find out.

Value for money

The Bajaj brand is all about massive value for money products. The Pulsar is no different. The Pulsar brand starts at Rs. 64,000 with Bajaj Pulsar 135 LS while the most expensive is the Bajaj Pulsar 200RS, which is priced at Rs. 1.27 lakhs. Even the most expensive Pulsar is cheaper than the Classic 350 and offers as much power. This is one of the primary reasons behind the sales of the Pulsar.

Looks radical on the road

The Bajaj Pulsar has been present for almost two decades in India. Over the years, the design of the original Pulsar did not change much and they still look fresh on the road. The likes of Bajaj Pulsar 220 and the Pulsar 180 have carried almost the same design since the inception and they still look better than many others bikes in the segment. On the other hand, new Pulsars like the 200 RS and the 200 NS get a modern design and a bulky build, which can make heads turn their way easily.

Years of presence

20 years is not a small amount of time and the Pulsar brand has endured all the competition to stay in the market and remain in one of the top spots on the sales chart. Bajaj introduced the Pulsar brand in 2001 and over the years, it has built its presence on the road. Over the time, Bajaj even stopped putting the manufacturer’s logo on the tank after the Pulsar brand became a success. Today, any of the Pulsar models are easily recognisable on the streets. They look unique and have a sharp design. The years of presence on the road has surely attracted a lot of customers.

A range of choices

The Bajaj Pulsar range has seven bikes on the offer in the Indian market. The Bajaj Pulsar range starts from Bajaj Pulsar 135 LS, which is meant for the entry-level bikers and then comes the Pulsar 150, which is for the people who are looking for the classic Pulsar shape on a budget. There are three more offerings from the Pulsar brand including the fully-faired Pulsar 200RS. There’s a choice for everyone with the Pulsar brand. With Royal Enfield, the choices become a bit limited.

Affordable cost of ownership

The ownership of the Bajaj Pulsars is also quite value-for-money. The scheduled service does not cost much on the Pulsar bikes and also the parts and spares are readily available and are affordable. It is much easier to maintain a Bajaj Pulsar with the numerous service centres across the country too.