According to some recent reports, Suzuki Motor Corp will supply roughly 25,000 Maruti Baleno premium hatchbacks to Toyota Motor Corp. every year. With this, the Baleno will become the first Maruti car to be sold as a Toyota. It’s fairly well-known that Suzuki and Toyota will be supplying some of their vehicles to each other. This will lead to Toyota selling the Maruti Baleno premium hatchback and the Vitara Brezza compact SUV through its own network of dealerships. The launch of the Toyota-badged Baleno will take place in the first quarter of the next financial year.
It’s said that the Baleno that will be sold by Toyota Motor Corp. will get enough cosmetic changes to have its own identity. The exterior is likely to come with a new set of bumpers, a new grille, and updated headlamps and tail lights. Even the interior will get some changes.
“The decision has already been taken by both the headquarters in Japan and the first vehicle to be launched will be Baleno,” said an unnamed source close to one of the two companies. “The changes to be made have already been approved as well and both the companies have already decided on the number of vehicles to be supplied.”
“Toyota anyways doesn’t have any major investment plans in India until 2020 and Baleno is a product which is being exported to other countries including Japan hence there will be no issue regarding quality,” another person added.
Last month, a report revealed that Toyota’s version of the Baleno and the Brezza will be sold under a new sub-brand that will be known as the ‘Toyota Compact’. Speculations are rife that the upcoming sub-brand will be used for all the compact vehicles from Toyota that will be launched in developing car markets, including India. The new sub-brand will be used to establish a clear demarcation between traditional Toyota brands and the upcoming high value-for-money products for emerging car markets. The aforementioned reports also claim that the Toyota Motor Asia Pacific Engineering and Manufacturing Co. Ltd. would be renamed Toyota Daihatsu Engineering and Manufacturing Co. Ltd., and that it will become a part of the upcoming sub-brand.