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Royal Enfield Classic 350/500-challenging Benelli Imperiale 400: TVC released

Italian two-wheeler manufacturer Benelli launched the much-awaited Imperiale 400 retro-themed bike in India yesterday. The bike has been priced at Rs. 1.69 lakhs, ex-showroom which is much lower than what was being expected. At its current price point, the Imperiale 400 rivals the likes of the Royal Enfield Classic 350and the Jawa bikes among others. It is also the most affordable bike by the Italian manufacturer in India, the next one being the Benelli Leoncino 250 which has an ex-showroom price of Rs. 2.50 lakhs. Benelli has now released a new TVC of the bike which shows it in full glory. Let’s now check out Benelli’s new TVC for the Imperiale 400.

The TVC emphasizes on the retro focus of the bike and promotes the message of it being touring friendly motorcycle. The design of the Imperiale 400 is inspired by the Benelli-MotorBi range of motorcycles that were available during the 1950s. It is also Benelli’s first motorcycle in India that carries a retro flavour since all its other bikes are modern adventure tourers or sport naked motorcycles. All the Benelli showrooms across India have started accepting the bookings for the all-new bike and it can also be booked through the Benelli India website. The booking amount for the Benelli Imperiale 400 is Rs 4,000. As for the bookings, they are expected to begin sometime during the next month.

Talking about the engine used by the Imperiale 400, it is an all-new single-cylinder SOHC unit which generates a maximum power of 21 PS at 5,500 rpm and peak torque of 29 Nm at 4,500 rpm. This BS4 engine is air-cooled and comes mated to a 5-speed gearbox. Other mechanical details include a 41mm telescopic fork at the front while the rear gets pre-loaded adjustable dual-shock absorbers. The exhaust is finished in black and gets contrasting chrome inserts that ensure a proper, vintage styled design. Stopping power comes via 300mm disc at the front that gets a twin-piston calliper and a 240mm disc brake at the rear with single-piston calliper. Dual-channel ABS is standard in the Imperiale 400. The bike gets spoked rims and the front tyre is 19-inch and the rear tyre is 18-inch.

Royal Enfield Classic 350/500-challenging Benelli Imperiale 400: TVC released

In future, Benelli would offer a range of aftermarket accessories for the Imperiale 400 though at the moment, there has been no word on the same. It rivals the Royal Enfield Classic 350 and the Classic 500. The latter is priced at Rs 1.78 lakhs, ex-showroom, while the former is sold for Rs. 1.45 lakhs for the singel channel variant. The Imperiale 400 also offers a best-in-segment warranty of 3 years and Benelli will offer complimentary service for the first two years, which is again a first-in-segment offer. After the completion of the first two years, customers can choose the Annual Maintenance Contract for the Imperiale 400. The bike is available in three different colours – Red, Silver and Black.