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LAUNCHED: Benelli Imperiale 400 will fight Classic 350 & 500!

Benelli, the Italian motorcycle manufacturer has launched the much-awaited Imperiale 400 in India. The all-new bike gets a price tag of Rs 1.69 lakhs, ex-showroom and it will go directly against the likes of Royal Enfield Classic 500 in the Indian market. For reference, the Royal Enfield Classic 500 is priced at Rs 1.78 lakhs, ex-showroom.

Benelli

The all-new Benelli Imperiale 400 is the first bike with classic design in the Indian market. The bike is strongly inspired by the Benelli-MotorBi range of motorcycles that were available in the 1950s. All the Benelli showrooms across India have started accepting the bookings for the all-new bike and it can also be booked through the Benelli India website. The booking amount for the Benelli Imperiale 400 is Rs 4,000. Benelli has not mentioned anything about the deliveries but it should start sometime in the next month.

The Imperiale 400 offers a best-in-segment warranty of 3 years. Also, the manufacturer will offer complimentary service for the first two years, which is again a first-in-segment offer. After the completion of the first two years, customers can choose the Annual Maintenance Contract for the Imperiale 400. The bike is available in three different colours – Red, Silver and Black.

Mr Vikas Jhabakh, Managing Director, Benelli India, said,

“We are delighted to launch a series of exciting models in the last two months in the Indian market and this clearly proves Benelli’s commitment to India. We are betting big on the segment, with the launch of the Imperiale 400 and are confident of capturing a significant market share with a number of dealership launches set to take place, to ensure that our services and the Imperiale 400 is within reach for every rider out there.”

The Benelli Imperiale 400 gets powered by an all-new single-cylinder engine. The SOHC, single-cylinder, four-stroke engine of the Benelli Imperiale is BS4 compliant. It generates a maximum power of 21 PS at 5,500 rpm and peak torque of 29 Nm at 4,500 rpm. The engine is air-cooled just like the Royal Enfield Classic 500.

At the front, the Benelli Imperiale 400 gets a 41mm telescopic fork while the rear gets pre-loaded adjustable dual-shock absorbers. The exhaust is finished in black and gets contrasting chrome inserts that ensure a proper, vintage styled design.

The bike features a 300mm disc at the front that gets a twin-piston calliper and a 240mm disc brake at the rear with single-piston calliper. Dual-channel ABS is standard in the Imperiale 400. The bike gets spoked rims and the front tyre is 19-inch and the rear tyre is 18-inch. Spoked rims mean that the tyres are not tubeless. The Imperiale 400 will take on the highly successful Royal Enfield Classic 500, which is the best-selling motorcycle in the segment. Benelli is also expected to offer a range of aftermarket accessories for the Imperiale 400 but the brand has not revealed it at the moment.