The legendary German luxury brand trio – Audi, BMW and Mercedes-Benz is known all over the world for their products. Within the brands, there has been a good amount of rivalry and healthy competition over the decades now. In the past, all three brands have involved in various kinds of trolling. BMW has recently released a video in which they indirectly troll the Mercedes-Benz brand.
BMW released a video in which the Daimler’s longtime CEO Dieter Zetsche can be seen. In September 2018, Daimler announced the plan of replacing Dieter Zetsche by the current Group Research and Mercedes-Benz Cars Development Ola Kallenius this year. Dr Zetsche recently announced his step down from the post and hours before the formal statement, BMW released a video featuring the now-former CEO of the rival brand. The term of Zetsche comes to an end two years before the contract due to various reasons. However, we are not here to talk about those.
The video released by BMW is titled “The Last Day” and it shows the CEO shaking hands with everyone in his former company as he prepares the leave office on his last day. The video then shows him leaving the company in a Mercedes-Benz S-Class. After reaching his home, the video shows the garage door opening and Dieter Zetsche driving a BMW roadster. The BMW made the punchline “Free at last” at the end of the video. After the video became viral, Mercedes-Benz spent no time in replying to the troll remarks. They shared the video on their official social media pages and wrote “Thanks BMW for the kind suggestion – but we’re 100% sure he already decided to #switchtoEQ.” It should be noted that the video, which under one minute of running time shows an actor who looks like Dieter Zetsche.
It should be noted that the EQ brand is an upcoming model-lineup from Mercedes-Benz. The EQ series will only get the electric cars in the line-up. The video is kind of a farewell video and BMW also thanked Dieter Zetsche for giving an inspiring competition to the rivals including BMW. It should be noted that Dieter will replace Manfred Bischoff as the Chairman of Daimler’s Supervisory Board, which is tasked to make major business decisions for the group. The switch will happen in 2021 and till then Dieter will “cool off” and will get ready for the big task.
Zetsche first entered Daimler-Benz in 1976 and has been with the brand since then. In 2000, he joined the Chrysler Group as president and CEO and in 2006, he was promoted to the Chairman position. It should be noted that Daimler and Chrysler joined forces in 1998. He has also won the award of “Most successful businessman” by Time Magazine in 2006.