Last week we were in Goa with Apollo Tyres for the #BadRoadBuddies event wherein the tyre maker roped in Sachin Tendulkar as the official brand ambassador. As expected, the Master Blaster did not even think twice before getting behind the wheel of two exceptional 4×4 vehicles. Before we discuss more, hit the play button below to watch the video.
As you saw, Sachin drove the Polaris RZR1000 ATV as well as the BMW X3 SUV. He entered the off-road track in the ATV and the crowd couldn’t control but cheer for Inda’s finest cricketer ever. He seemed very confident driving the 168 bhp ATV and also took the wheel of the BMW X3. The X3 is not a hardcore 4×4 but was equipped with Apollo Apterra tyres and given Sachin’s confidence, the SUV did well around the track.
Its rare for a celeb to indulge in such activities specially given the strong sun of Goa and dusty environment of the track. However, the smile on Sachin’s face says it all. The event was the inaugural edition of #BadRoadBuddies that was organised by Apollo Tyres. The community of nearly 50 off-roaders, social media influencers and journalists (including yours truly) from different parts of India were joined in the final leg of the drive by Sachin Tendulkar, brand ambassador for Apollo Tyres, Onkar S Kanwar, Chairman and Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd. Sachin Tendulkar and Neeraj Kanwar also went for a quick off-roading on multiple tracks.
Speaking on the occasion, Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd said, “We wanted to provide budding off-roaders and enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We are extremely excited about our first edition of #BadRoadBuddies. This would also help the off-roaders experience the Apollo Apterra tyres, which are designed to tackle the rough roads with ease, making the journey more thrilling.”
In a first of its kind event by any tyre manufacturing company, Apollo Tyres aims at building #BadRoadBuddies as a robust community of SUV owners/drivers. The inaugural edition, spread over two days, saw a cavalcade of nearly 100 vehicles fitted with Apollo Apterra tyres travelling from Goa to Dandeli, and back, passing through some of the natural and man-made off-roading tracks. The event concluded with a lively performance by the rock and roll band, ‘Parikrama’ in the evening. Infact, I too have been using Apterras on my personal XUV500 and have been impressed with their performance over various terrains. From smooth highways of North to no roads of Ladakh, the tyres have been performing very well!
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