Kia Seltos 2023: A Comparison of its Variants for Car Buyers Seeking Value for Money

What are some of the value for money cars in India? Let’s look at the Kia Seltos 2023 to see which variants in its lineup are affordable car options in the mid-size SUV segment in India.

In this article, we will discuss

  • What a value-for-money buyer looks for in a car
  • Kia Seltos 2023 – a comprehensive analysis of its variants, features, affordability, and fuel efficiency
  • How to pick the right car for you

Also read: 10 DC Design cars & how they look in the REAL world: Maruti Swift to Mahindra XUV500

What a Value-conscious buyer looks for in a car

A value-conscious buyer should look for these in a car:

  • Affordability – a car should be affordable, and have low maintenance costs
  • Fuel efficiency – The car shouldn’t guzzle fuel
  • Safety features – Essential safety features are a must in a car
  • Brand perception – Is the brand of the car known for its wide service network, after sales service, etc.
  • Resale value – The car should fetch good resale rates

Value-conscious buyers prioritize affordability, fuel efficiency, and low maintenance costs. They seek vehicles that offer essential safety features such as airbags and ABS, alongside reliability to avoid costly repairs. 

Practicality in terms of space, comfort, and usability is also crucial. Features that enhance the driving experience without significantly raising the cost are desirable. A strong resale value is often considered to ensure a good return on investment over time.

Why Kia Seltos 2023 is Popular

The Kia Seltos 2023 is popular among value-conscious buyers due to its combination of affordability, fuel efficiency, and comprehensive feature set. Known for its stylish design and spacious interior, the Seltos offers a comfortable driving experience. 

Its range of fuel-efficient engines caters to those who are mindful of running costs. The vehicle is equipped with essential safety features, making it a safe choice for families. The Kia brand is also known for its reliability and durability, which translates to lower maintenance costs and contributes to the Seltos’ appeal among budget-conscious consumers.

Kia Seltos 2023: A Comparison of its Variants for Car Buyers Seeking Value for Money
Kia Seltos

Kia Seltos 2023 Variants and Pricing

Variant Price (INR) as on 17 November 2023
HTE ₹1,090,000
HTK ₹1,210,000
HTX ₹1,520,000
HTX Diesel AT ₹1,820,000
X-Line Diesel AT ₹2,030,000

Kia Seltos HTE

Priced at ₹1,090,000, the HTE variant is the most affordable. It offers basic features including six airbags and ABS, making it a great choice for safety-conscious budget buyers. If you’re a tech-savvy car buyer, you can read our comparison of the Seltos 2023 with Hyundai Creta.

Kia Seltos 2023: A Comparison of its Variants for Car Buyers Seeking Value for Money
Kia Seltos

Kia Seltos HTK

At ₹1,210,000, the HTK variant adds a touchscreen and upgraded audio system. It’s suitable for those seeking additional tech features within a moderate price increase.

Kia Seltos 2023: A Comparison of its Variants for Car Buyers Seeking Value for Money
Kia Seltos

Kia Seltos HTX

Priced at ₹1,520,000, the HTX variant includes alloy wheels, LED headlights, and a larger touchscreen, catering to those who want more luxury features. If you enjoy long drives, you can check out our comparison of the Seltos 2023 with Volkswagen Taigun.

Kia Seltos 2023: A Comparison of its Variants for Car Buyers Seeking Value for Money
Kia Seltos

Kia Seltos HTX Diesel AT

The HTX Diesel AT variant, costing ₹1,820,000, offers the convenience of an automatic transmission with the efficiency of a diesel engine, suitable for those prioritizing fuel economy and ease of driving.

Kia Seltos X-Line Diesel AT

At ₹2,030,000, this top-tier variant offers premium features like genuine leather upholstery and a Bose audio system, targeted at buyers willing to invest more for luxury and performance. We have also compared the Seltos 2023 with Honda Elevate for value-conscious car buyers.

Our Pick for the Best Kia Seltos 2023 Variant for Value-conscious Buyers

The Kia Seltos HTK emerges as the best option for a budget-conscious buyer. Priced at ₹1,210,000, it provides a balance between affordability and modern features. It includes essential safety features, a touchscreen, and an upgraded audio system, enhancing the overall driving experience. 

The HTK variant offers a significant upgrade over the base HTE variant without a substantial price increase, making it an ideal choice for those who want a bit more than the basics without stretching their budget too far.

The Top 3 Choices

  1. Kia Seltos HTK
  2. Kia Seltos HTE
  3. Kia Seltos HTX
Attribute Seltos HTK Seltos HTE Seltos HTX
Price ₹1,210,000 ₹1,090,000 ₹1,520,000
Touchscreen Type LCD N/A LCD
Airbags 6 6 6
ABS Yes Yes Yes
Power Steering Yes Yes Yes
Power Windows – Front/Back Yes/Yes Yes/Yes Yes/Yes
Wheel Type Steel Steel Alloy
Rear AC Vents Yes Yes Yes
Touchscreen Size 8-inch N/A 10.25-inch
Transmission – Auto Type No No No

How to Pick the Right Car for You

  • The Seltos HTK is the top choice for its balance of price, safety, and technology. 
  • The HTE variant is the most budget-friendly, offering essential features at the lowest price. 
  • The HTX variant, while more expensive, provides additional luxury features like alloy wheels and a larger touchscreen, making it a good option for those who can stretch their budget a bit further. 

All three variants cater to the essential needs of value-conscious buyers, offering a mix of affordability, safety, and practical features.

If you’re interested in reading more such guides to popular car variants, head over to our Buying Advice section.

Also read: Upcoming 2022 Maruti Suzuki Vitara Brezza rendered

Kshitij Bisen

Kshitij Bisen, leading copy editing at, brings editorial rigor with nearly two decades of experience in journalism. (Full bio)