Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide

Technology and gadgets have become the mainstay in today’s world, and that extends to the automobiles we drive. In fact, for some buyers, that defines the choice of the car or SUV they buy. But what if the budget is tight? Let’s take a look at Mahindra XUV300 and Tata Nexon in this showdown of their technology, gadgets and features – particularly how their entry level variants stack up.

Today, we will discuss

  • What a tech-savvy gadget lover looks for in a car
  • Mahindra XUV300 vs Tata Nexon – an analysis of their technological features and gadgets
  • How to pick the right car for you

Mahindra XUV300 and Tata Nexon are known for their use of innovative gadgets and features. If you’re considering which of these models to buy, then read on to get a perspective and decide what variant will be perfect for you.

Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide
Mahindra XUV300

What a Tech-savvy gadget lover looks for in a car

As a tech-savvy buyer, here’s what you can look for in a car:

  • Hi-tech features: What advanced features such as infotainment system does the car have
  • Driver assistance: Does the car have tech-driven features to assist you in driving
  • Connectivity: Does the car have internet connectivity
  • Convenience: What features does the car have to enhance convenience

For a tech-savvy gadget lover, a car is not merely a vehicle but a hub of innovation. Key features that catch their attention are a high-end audio system and speakers, touchscreen navigation, internet connectivity, and voice-activated controls.

The inclusion of driver-assistance technologies such as adaptive cruise control, lane keeping assist, and rear parking cameras significantly enhances their driving experience.

Moreover, advanced features like wireless charging, Bluetooth connectivity, and keyless entry epitomize convenience. Ultimately, for a tech-savvy enthusiast, a car serves as a technological marvel on wheels, a fusion of performance and tech sophistication.

Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide
Tata Nexon

Why Mahindra XUV300 and Tata Nexon Are Popular

Mahindra XUV300 and Tata Nexon have carved a niche for themselves in the Indian automobile market due to their extensive feature list and tech-savviness. As far as top cars with the latest features go, these compact SUVs resonate with gadget lovers because they balance performance, comfort, and technological advancement in an impressive package.

Mahindra XUV300 comes with premium tech-features like a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto, smart steering system, and two-zone automatic climate control. Furthermore, its safety features like 7 airbags, ABS with EBD, and front parking sensors make it a standout.

On the other hand, Tata Nexon, India’s first car to score a 5-star Global NCAP safety rating, is not far behind in the tech race. It offers a Harman infotainment system with 8 speakers, a digital instrument cluster, and other convenience features such as keyless entry and push-button start. With voice command functionality for climate control settings, the Nexon adds a level of tech sophistication.

The presence of these advanced features coupled with an attractive price point makes Mahindra XUV300 and Tata Nexon a popular choice among tech-savvy gadget lovers. If you’re a style-conscious buyer, you can read how the Nexon stacks up against XUV300.

Mahindra XUV300 and Tata Nexon Entry-level Variants

For Mahindra XUV300, we have:

Variant Price (INR) as on 20 July 2023
W4 ₹ 842,000

For Tata Nexon, we have:

Variant Price (INR) as on 20 July 2023
XE ₹ 780,000
XM ₹ 890,000

Mahindra XUV300 W4

This variant, while being the base model, offers features such as power windows, manual ORVM, and a day/night IRVM. However, it lacks significant tech features, including an audio system, Bluetooth connectivity, and touchscreen navigation, making it less appealing to a tech-savvy user. We also have our comparison of the XUV300 with Nexon for first-time car buyers.

Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide
Mahindra XUV300

Tata Nexon XE

As the entry-level variant, it misses out on a lot of features a tech-savvy gadget lover would crave for. It lacks a significant audio system, Bluetooth connectivity, and touchscreen navigation, similar to the Mahindra XUV300 W4. Moreover, it does not offer convenience features such as power windows and keyless entry. If you’re a safety-conscious buyer, you can check out how the Nexon compares with Maruti Suzuki Brezza.

Tata Nexon XM

This variant is a step above the XE and boasts a Harman audio system with 4 speakers and Bluetooth connectivity, giving it an edge over the other two variants. Although it still lacks some high-end features like touchscreen navigation and voice-activated controls, it provides a balance of technology and affordability. It is the most feature-rich car variant in its segment in our selection.

Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide
Tata Nexon

Our Top Pick for the Best variant among Mahindra XUV300 and Tata Nexon for Tech-savvy gadget lovers

Considering the focus on tech-savvy features, the Tata Nexon XM stands out as the best variant. This model comes equipped with a Harman audio system that provides high-quality sound, enhancing the overall in-car experience.

Additionally, it includes Bluetooth connectivity, enabling seamless smartphone integration for hands-free communication and media control. Although it lacks advanced features like touchscreen navigation and voice-activated controls, it is the only variant among the three that offers an audio system and Bluetooth connectivity.

The presence of these features, combined with the affordability of the Tata Nexon XM, makes it an excellent option for tech-savvy individuals looking for a budget-friendly car that doesn’t skimp on technology.

Mahindra XUV300 vs Tata Nexon: The Ultimate Tech-Savvy Buyers’ Guide
Tata Nexon

The Top 3 choices

The top three choices for a tech-savvy gadget lover would be the Tata Nexon XM, followed by the Mahindra XUV300 W4 and Tata Nexon XE.

All three variants have their merits and offer varying levels of tech-savvy features. However, for a true gadget enthusiast, the Tata Nexon XM offers the most significant tech features among the options given.

Here’s a comparative table of the attributes present in the top three choices:

Attributes Tata Nexon XM Mahindra XUV300 W4 Tata Nexon XE
Rear Parking Sensors Yes Yes Yes
Rear Parking Camera No Yes No
360-degree Camera No No No
Steering Mounted Controls No Yes No
ORVM (manual, automatic) Automatic Manual Manual
Day/night IRVM Yes Yes No
Fog lights No No No
Headlights (Halogen, LED) Halogen Halogen Halogen
Cornering headlamps No No No
Hill Hold assist Yes No Yes
Low fuel indicator Yes Yes Yes
DRLs Yes No Yes
Climate Control (Automatic, manual, dual-zone) No Yes No
Keyless Entry Yes No No
Power Windows – Front Yes Yes Yes
Power Windows – Back Yes Yes No
Touchscreen type (LCD, TFT, OLED) TFT None None
Touchscreen size 3.5 No No
Touchscreen Navigation Yes No Yes
Voice Activated Controls Yes No Yes
Bluetooth Connectivity (Android Auto, Apple CarPlay) Yes No Yes
Audio System (Brand) Harman None None

How to Pick the Right Variant For You?

  • If you’re looking for a good audio system and some advanced technology in your car, then the Tata Nexon XM is the perfect pick for you. It takes the lead in our selection due to the presence of the Harman audio system and Bluetooth connectivity.
  • If you are not concerned with the quality of the audio system and the lack of Bluetooth connectivity in the car, the Mahindra XUV300 W4 will be right for you. Its key advantage over the Nexon XE is the presence of power windows and day/night IRVM for enhanced convenience.
  • If you want an affordable car with just the essential tech features, the Tata Nexon XE will be ideal. Though lacking in many tech features, it makes it to the third spot due to its attractive pricing and the provision of manual power windows.

Having said that, the above variants are light on features even though the price runs as high as nearly Rs. 9 lakh. Tech loaded variants amongst compact SUVs are now available only above the Rs. 11 lakh price point. So, if tech is a priority, budget is tight, you might want to explore compact sedan options, such Maruti Suzuki Dzire, and Honda Amaze.

Let us know which one you liked the most in the comments. If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.

Kshitij Bisen

Kshitij spearheads the copy-editing functions at, ensuring meticulous fact-checking and refining articles from the news and features team. With nearly two decades in journalism, he has enriched his portfolio with stints at prominent publications like Indian Express, The Times of India, DNA, and Gulf News. His expertise drives editorial rigor in's news operations. (Full bio)