As a tech-savvy gadget lover, you want only the best cars with advanced technology, or top cars with the latest features in India. We look at the Mahindra XUV700 2024 and Tata Harrier 2023, and see how their variants compare.
In this article, we will share
- What a tech-savvy gadget lover looks for in a car
- Mahindra XUV700 2024 vs Tata Harrier 2023 – a comprehensive analysis of their variants, technology, features and gadgets
- How to pick the right car for you
Do these cars have innovative gadgets? Are these the most feature-rich cars in the premium SUV segment? Let’s find out.
What a Tech-savvy gadget lover looks for in a car
Here’s what to look for in a car as a tech-savvy buyer:
- Hi-tech features: What advanced features such as infotainment system does the car have
- Driver assistance: Does the car have tech-driven features to assist you in driving
- Connectivity: Does the car have internet connectivity
- Convenience: What features does the car have to enhance convenience
Tech-savvy gadget lovers seek vehicles equipped with the latest technology and connectivity features to enhance their driving experience. They prioritize advanced infotainment systems with large touchscreen displays, seamless smartphone integration via Android Auto and Apple CarPlay, and voice-activated controls for hands-free operation.
Internet connectivity, high-quality audio and speakers, wireless charging, and navigation are also key. Additionally, they value safety technologies such as adaptive cruise control, lane-keeping assist, and a 360-degree camera system for a secure and convenient drive.

Why Mahindra XUV700 2024 and Tata Harrier 2023 are Popular
The Mahindra XUV700 and Tata Harrier have gained popularity among tech-savvy individuals due to their advanced technological offerings and sophisticated designs. The XUV700 is renowned for its AdrenoX infotainment system, featuring a large touchscreen and numerous smart connectivity options, making it appealing for those who desire the latest in-car technology. Similarly, the Tata Harrier, equipped with a responsive touchscreen infotainment system by Harman, offers excellent audio quality and connectivity features, catering to those who value tech integration and sound experience. Both vehicles also provide a range of safety and convenience features, such as keyless entry, push-button start, and advanced driving aids, aligning with the preferences of gadget enthusiasts.

Mahindra XUV700 2024 and Tata Harrier 2023 Variants Shortlist in Rs 20-22 Lakh Range
For Mahindra XUV700 2024, we have:
Variant | Price (INR) as on 5 February 2024 |
AX5 Diesel AT | ₹20,30,000 |
AX7 Diesel | ₹21,53,000 |
For Tata Harrier 2023, we have:
Variant | Price (INR) as on 5 February 2024 |
Pure Plus S AT | ₹21,09,000 |
Adventure Plus | ₹21,69,000 |
Mahindra XUV700 AX5 Diesel AT & AX7 Diesel
Both variants offer a substantial infotainment screen and connectivity options, making them suitable for tech enthusiasts. The AX7, however, provides more advanced safety features, enhancing its appeal. If you are a value-for-money car buyer, you can read our guide to the best XUV700 2024 variants for you.

Tata Harrier Pure Plus S AT & Adventure Plus
The Harrier variants closely match the tech offerings of the XUV700 but with an additional focus on connectivity, including internet access, which may sway gadget lovers. The Adventure Plus variant stands out with its premium Harman audio system, elevating the in-car entertainment experience. If you’re a performance enthusiast, you can check out our guide to the best Harrier 2023 variants for you.

Our Pick for the Best Variant Among Mahindra XUV700 2024 and Tata Harrier 2023 for Tech-savvy Gadget Lovers
The Tata Harrier Adventure Plus emerges as the best choice for tech-savvy gadget lovers, priced at INR 21,69,000. This selection is attributed to its comprehensive tech features that cater to a digital lifestyle, including a 10.24″ touchscreen infotainment system with internet connectivity, enhancing online navigation and entertainment options.
The inclusion of a high-quality Harman audio system provides an unmatched auditory experience. Advanced safety features combined with stylish design elements also make the Harrier Adventure Plus a highly desirable vehicle for those who prioritize technology without compromising on safety or aesthetics.
The Top 3 Choices
- Tata Harrier Adventure Plus
- Mahindra XUV700 AX7 Diesel
- Tata Harrier Pure Plus S AT
Features | Tata Harrier Adventure Plus | Mahindra XUV700 AX7 Diesel | Tata Harrier Pure Plus S AT |
Touchscreen Size | 10.24″ | 10.25″ | 10.24″ |
Connectivity | Android Auto, Apple CarPlay, Internet Connectivity | Android Auto, Apple CarPlay | Android Auto, Apple CarPlay, Internet Connectivity |
Advanced Safety Features | Yes | Yes | Yes |
Wireless Charging | No | No | No |
Voice Activated Controls | Yes | Yes | Yes |
Audio System (Brand) | Harman | OEM | Harman |
Price (INR) | 21,69,000 | 21,53,000 | 21,09,000 |
How to Pick the Right Car for You
- Tata Harrier Adventure Plus: This variant tops the list for its blend of connectivity, entertainment, and safety features. The presence of a high-quality Harman audio system, coupled with internet connectivity, provides an immersive experience. It combines advanced tech with a robust design, making it the perfect choice for those who value technology and style.
- Mahindra XUV700 AX7 Diesel: The AX7 variant is a close contender, offering a slightly larger touchscreen and a range of safety and convenience features that appeal to tech enthusiasts. While it lacks internet connectivity, its comprehensive package of tech features ensures a modern and connected driving experience.
- Tata Harrier Pure Plus S AT: This variant offers great value with similar connectivity and entertainment options as the Adventure Plus, including the Harman audio system, at a slightly lower price point. It’s an excellent choice for gadget lovers looking for a tech-rich vehicle without breaking the bank.
These vehicles epitomize the integration of technology into the driving experience, offering not only enhanced safety and convenience but also an enriched entertainment experience, making them highly attractive to those who prioritize digital integration and connectivity in their vehicles.
If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.