Looks matter, especially if you’re a style-conscious car buyer looking for the best designed cars in India. Today, we are comparing the Maruti Suzuki Grand Vitara and Volkswagen Taigun for their style and design. Let’s see what makes these mid-size SUVs stylish cars in India.
In this article, we will share
- What a style-conscious buyer looks for in a car
- Maruti Suzuki Grand Vitara vs Volkswagen Taigun – a comprehensive analysis of their variants, design, and style
- How to pick the right car for you
Both Grand Vitara and Taigun have garnered praise for their design – Grand Vitara for its SUV-like stance and strong lines, and Taigun for its distinct Volkswagen design and chicness.
Also read: 10 DC Design cars & how they look in the REAL world: Maruti Swift to Mahindra XUV500
What a Style-conscious buyer looks for in a car
Here’s what a style-conscious buyer should look for in a car:
- Design aesthetics – is the car well-designed, both outside and inside?
- Convenience features – What convenience features does the car have?
- Road presence – How does the car look on the road? Is it distinctive/good-looking/stylish?
A style-conscious buyer focuses on aesthetics, looking for a car that reflects their personal taste and lifestyle. They prioritize sculpted body lines, sleek design, modern interior, high-quality materials, and color choices.
Innovative features like LED headlights, keyless entry, and large touchscreens, along with alloy wheels and leather upholstery, are also considered essential. In essence, a style-conscious buyer wants a car that’s not only functional but also a visual statement – it should be the best-looking car, and a head-turner on the road.
Why Maruti Suzuki Grand Vitara and Volkswagen Taigun are Popular
Both Maruti Suzuki Grand Vitara and Volkswagen Taigun have captured the style-conscious market with their impressive exterior and interior designs.

Maruti Suzuki Grand Vitara offers a sculpted body with slim pillars and sleek LED headlights that provide a modern appearance. It also includes luxurious synthetic leather upholstery that ensures comfort.
Volkswagen Taigun, on the other hand, stands out with its flush door handles, blacked-out pillars, and bold taillights design. It’s available with genuine leather upholstery and features like a larger touchscreen, enhancing the interior aesthetics.

Both cars offer alloy wheels, keyless entry, and touchscreen navigation, signifying a combination of style, comfort, and technology. The availability of these features in different variants makes these cars popular among style-conscious buyers.
Maruti Suzuki Grand Vitara and Volkswagen Taigun Variants Shortlist in Rs 13-17 Lakh Range
For Maruti Suzuki Grand Vitara, we have:
Variant | Price (INR) as on 11 August 2023 |
Alpha DT | ₹ 1,557,000 |
Alpha AT | ₹ 1,691,000 |
Alpha AWD | ₹ 1,691,000 |
For Volkswagen Taigun, we have:
Variant | Price (INR) as on 11 August 2023 |
1.0 TSI Topline | ₹ 1,584,000 |
1.5 TSI GT | ₹ 1,626,000 |
1.5 TSI GT DSG | ₹ 1,680,000 |
Maruti Suzuki Grand Vitara Alpha DT
This variant offers sculpted body lines, modern interior, and LED headlights, making it a great choice for the style-conscious buyer. The synthetic leather upholstery adds a touch of luxury.

Maruti Suzuki Grand Vitara Alpha AT & Alpha AWD
These variants maintain the style elements of Alpha DT with added automatic transmission or AWD options. They offer similar aesthetic appeal with different driving experiences.
Volkswagen Taigun 1.0 TSI Topline
This variant stands out with flush door handles, blacked-out pillars, and genuine leather upholstery. It offers a combination of style and comfort, aligning well with the style-conscious persona.

Volkswagen Taigun 1.5 TSI GT & 1.5 TSI GT DSG
These variants continue the stylish trend, offering bold design elements. The GT DSG variant adds genuine leather and LED headlights, making it more appealing for those seeking luxury.
Our Pick for the Best variant among Maruti Suzuki Grand Vitara and Volkswagen Taigun for Style-conscious buyers
The Volkswagen Taigun 1.5 TSI GT DSG stands out as the best variant for a style-conscious buyer. Its sleek and sculpted exterior design, flush door handles, blacked-out pillars, and bold taillights design make a compelling visual statement.
The interior is equally appealing, with genuine leather upholstery, a large 10.09-inch LCD touchscreen, and voice-activated controls. LED headlights add a touch of modernity, while alloy wheels enhance its sporty appearance.
The variant’s combination of aesthetics, comfort, and technology creates a perfect blend for the style-conscious buyer who doesn’t compromise on luxury.
The Top 3 choices
- Volkswagen Taigun 1.5 TSI GT DSG
- Volkswagen Taigun 1.0 TSI Topline
- Maruti Suzuki Grand Vitara Alpha DT
Attributes | 1.5 TSI GT DSG | 1.0 TSI Topline | Alpha DT |
Body colored bumpers | Yes | Yes | Yes |
Body lines | Sculpted | Sculpted | Sculpted |
Dashboard (dual-tone) | Yes | Yes | Yes |
Headlights (LED) | Yes | Yes | Yes |
Touchscreen size | 10.09 | 10.09 | 9 |
Upholstery (genuine leather) | Yes | Yes | No |
Wheel Type (alloy) | Yes | Yes | Yes |
How to Pick the Right Car for You
- The Volkswagen Taigun variants offer larger touchscreens and genuine leather upholstery, making them slightly more appealing.
- Maruti Suzuki Grand Vitara Alpha DT, though lacking in genuine leather, still offers an aesthetically pleasing and comfortable ride.
The three variants offer stylish exterior and interior designs, with a focus on sleek body lines, modern dashboard, and alloy wheels, making them appealing to style-conscious buyers.
If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.
Also read: Upcoming 2022 Maruti Suzuki Vitara Brezza rendered