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Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh

Maruti Suzuki Invicto vs Tata Safari 2023 for long distance road trip lovers

As a tech-savvy gadget lover, you want only the best cars with advanced technology, or top cars with the latest features in India. We look at the Maruti Suzuki Invicto and Tata Safari 2023, and see how their variants compare. 

In this article, we will share

  • What a tech-savvy gadget lover looks for in a car
  • Maruti Suzuki Invicto vs Tata Safari 2023 – a comprehensive analysis of their variants, technology, features and gadgets
  • How to pick the right car for you

Do these cars have innovative gadgets? Are these the most feature-rich cars in the premium MPV and SUV segments? Let’s find out.

What a Tech-savvy gadget lover looks for in a car

Here’s what to look for in a car as a tech-savvy buyer:

  • Hi-tech features: What advanced features such as infotainment system does the car have
  • Driver assistance: Does the car have tech-driven features to assist you in driving
  • Connectivity: Does the car have internet connectivity
  • Convenience: What features does the car have to enhance convenience

Tech-savvy gadget lovers seek vehicles that offer cutting-edge technology, advanced features, and seamless connectivity. They prioritize infotainment systems with large touchscreens, intuitive interfaces, and smartphone integration capabilities. Features like wireless charging, premium audio systems, and voice-activated controls appeal to their tech-centric preferences.

They appreciate cars with digital instrument clusters, ambient lighting, and customizable settings. Advanced driver assistance systems, such as adaptive cruise control and lane-keeping assist, cater to their desire for innovative safety technologies. Additionally, over-the-air software updates and the ability to integrate with smart home devices further enhance the appeal for tech-savvy gadget lovers.

Why Maruti Suzuki Invicto and Tata Safari 2023 are popular

The Maruti Suzuki Invicto and Tata Safari 2023 have gained popularity among tech-savvy gadget lovers due to their impressive array of advanced features and technology integration. 

Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh
Maruti Suzuki Invicto

The Invicto, based on the Toyota Innova Hycross, offers a premium and tech-laden cabin. Its SmartPlay Magnum infotainment system, with a large touchscreen display and smartphone connectivity, keeps occupants entertained and connected. The Invicto also boasts features like automatic climate control, push-button start, and a 360-degree camera, catering to the tech-savvy crowd’s desire for convenience and advanced safety features.

On the other hand, the Tata Safari has garnered attention for its advanced infotainment system, featuring a large touchscreen display, wireless charging, and premium audio setup. The Safari’s digital instrument cluster, ambient lighting, and voice-activated controls further enhance its appeal to gadget enthusiasts. The vehicle also offers advanced driver assistance systems, such as adaptive cruise control and lane-keeping assist, showcasing its commitment to cutting-edge safety technologies.

Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh
Tata Safari

Both the Invicto and Safari provide ample USB ports, wireless charging, and the ability to integrate with smart devices, making them attractive choices for tech-savvy buyers. The vehicles’ over-the-air software update capabilities ensure that they stay up-to-date with the latest features and improvements, further appealing to the tech-centric audience.

Maruti Suzuki Invicto and Tata Safari 2023 variants shortlist in Rs 24-25 lakh range

For Maruti Suzuki Invicto, we have:

Variant Price (INR) as on 15 March 2024
Zeta Plus 7Str ₹2,482,000
Zeta Plus 8Str ₹2,487,000

For Tata Safari 2023, we have:

Variant Price (INR) as on 15 March 2024
Accomplished Dark ₹2,434,000
Adventure Plus Dark AT ₹2,444,000
Adventure Plus A AT ₹2,489,000

Maruti Suzuki Invicto Zeta Plus 7Str and 8Str

The Invicto Zeta Plus variants offer a tech-laden experience for gadget lovers. Both variants come equipped with the SmartPlay Magnum infotainment system, featuring a large 8-inch touchscreen display, smartphone connectivity, and voice-activated controls. The premium 6-speaker audio system ensures an immersive audio experience. 

Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh
Maruti Suzuki Invicto

The Invicto also boasts features like push-button start, rain-sensing wipers, and automatic climate control, catering to the tech-savvy buyer’s desire for convenience and advanced features. If you enjoy long drives, you can read our comparison of the Invicto with Mahindra XUV700.

Tata Safari Accomplished Dark

This variant is an excellent choice for tech-savvy gadget lovers, offering a host of advanced features. The large 12.3-inch touchscreen infotainment system, with its intuitive interface and smartphone connectivity, keeps occupants entertained and informed. The premium 4-speaker audio system delivers an immersive audio experience. 

The Safari Accomplished Dark also boasts features like ventilated seats, a 360-degree camera, and a panoramic sunroof, enhancing the overall tech appeal. If you’re a performance enthusiast, you can check out our comparison of the Safari 2023 with Mahindra XUV700 2024.

Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh
Tata Safari

Tata Safari Adventure Plus Dark AT and Adventure Plus A AT

These variants cater to tech-savvy buyers with their advanced infotainment system, featuring a 10.24-inch touchscreen display, wireless charging, and voice-activated controls. The premium 4-speaker audio system ensures a high-quality audio experience. 

The Safari Adventure Plus variants also offer features like ventilated seats, a 360-degree camera, and a panoramic sunroof, further enhancing their appeal to gadget enthusiasts. The Adventure Plus Dark AT variant adds a touch of style with its dark-themed interiors. If you’re looking for a family car, you can read our comparison of the Safari 2023 with Toyota Innova Crysta.

Our Pick for the Best variant among Maruti Suzuki Invicto and Tata Safari 2023 for Tech-savvy gadget lovers

After careful consideration, we recommend the Tata Safari Accomplished Dark as the best variant for tech-savvy gadget lovers. This variant offers an impressive array of advanced features and technology integration, making it an ideal choice for those who prioritize cutting-edge tech in their vehicles.

The Tata Safari Accomplished Dark boasts a large 12.3-inch touchscreen infotainment system, which is the largest among the variants compared. The infotainment system features an intuitive interface, smartphone connectivity, and voice-activated controls, providing a seamless and engaging user experience. The premium 4-speaker audio system delivers an immersive audio experience, further enhancing the overall entertainment quotient.

In addition to the infotainment system, the Safari Accomplished Dark offers a range of advanced features that cater to the tech-savvy crowd. The variant comes equipped with ventilated seats, providing a comfortable and luxurious experience for occupants. The 360-degree camera system offers a comprehensive view of the vehicle’s surroundings, aiding in parking and maneuvering in tight spaces. The panoramic sunroof adds a touch of sophistication and allows for a more immersive driving experience.

Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh
Tata Safari interior

The Safari Accomplished Dark also boasts advanced driver assistance systems, such as lane-keeping assist and adaptive cruise control, showcasing its commitment to cutting-edge safety technologies. The vehicle’s digital instrument cluster and ambient lighting further enhance its tech appeal, providing a modern and immersive driving experience.

While the Maruti Suzuki Invicto variants offer a competent tech package, the Tata Safari Accomplished Dark stands out with its larger touchscreen display, premium audio system, and a more comprehensive suite of advanced features. The Safari’s overall technology integration and feature set make it a more compelling choice for tech-savvy gadget lovers.

In conclusion, the Tata Safari Accomplished Dark emerges as the best variant among the Maruti Suzuki Invicto and Tata Safari lineup for tech-savvy gadget lovers. Its cutting-edge infotainment system, advanced features, and overall technology integration make it a perfect fit for those who prioritize the latest and greatest in automotive technology.

The Top 3 choices

  1. Tata Safari Accomplished Dark
  2. Tata Safari Adventure Plus Dark AT
  3. Maruti Suzuki Invicto Zeta Plus 7Str
Attributes Safari Accomplished Dark Safari Adventure Plus Dark AT Invicto Zeta Plus 7Str
Push Button Start Yes Yes Yes
Power Windows – Front Yes Yes Yes
Power Windows – Back Yes Yes Yes
Ventilated seats Yes Yes No
Rain sensing wiper Yes Yes Yes
Touchscreen type LCD LCD LCD
Keyless Entry Yes Yes Yes
Touchscreen size 12.3 10.24 8
Voice Activated Controls Yes Yes Yes
Bluetooth Connectivity Yes Yes Yes
Internet Connectivity Yes Yes Yes
Audio System (Brand) OEM OEM SmartPlay Magnum
Audio System – # of speakers 4 4 6
Touchscreen Navigation Yes Yes Yes
USB Ports Yes Yes Yes
Steering Mounted Controls Yes Yes Yes
Climate Control Yes Yes Yes
Lane keeping assist Yes Yes No
Day/night IRVM Yes Yes Yes
ORVM Automatic Automatic Automatic
Rear Parking Sensors Yes Yes No
Rear Parking Camera Yes Yes No
Seating Adjustments Power Power Manual
Cruise Control Yes Yes Yes
360-degree Camera Yes Yes No
Drive Type FWD FWD FWD
Wheel size 19 19 17
Fog lights Yes Yes Yes
DRLs Yes Yes Yes
Rear AC vents Yes Yes Yes
Sunroof Yes Yes No
Body colored door handles Yes Yes Yes
Engine – Fuel type Diesel Diesel Petrol
Engine – Transmission Manual Advanced Automatic Advanced Automatic
Engine – displacement (cc) 1956 1956 1987
# of cylinders 4 4 4
Engine – power (BHP) 167.62 167.62 150.19
Engine – Torque (Nm) 350 350 188
Transmission – # of gears 6 6 e-CVT
Turbocharging Turbocharger Turbocharger N/A
Fuel tank capacity (l) 50 50 52
Length (mm) 4668 4668 4755
Width (mm) 1922 1922 1845
Height (mm) 1795 1795 1795
Wheelbase (mm) 2741 2741 2850
Boot capacity (liters) 420 420 239
Ground clearance (mm) 200 200 185
Airbags (number) 7 7 6
Knee/curtain airbags Yes Yes Yes
ABS Yes Yes Yes
ESC Yes Yes Yes
Traction Control Yes Yes No
GNCAP Rating 5 5 5
Follow me home headlights Yes Yes No
Power Steering Yes Yes Yes
Steering column Tilt & Telescopic Tilt & Telescopic Tilt & Telescopic
Headlights LED LED LED
Hill Hold assist Yes Yes Yes
Low fuel indicator Yes Yes Yes
Wheel Type Alloy Alloy Alloy
Body colored bumpers Yes Yes Yes
Dashboard Yes Yes Yes
Upholstery Cloth Cloth Genuine Leather

How to Pick the Right Car for You

  • The Tata Safari Accomplished Dark takes the top spot due to its impressive array of advanced features and technology integration. The large 12.3-inch touchscreen infotainment system, with its intuitive interface and voice-activated controls, provides a seamless and engaging user experience. The premium 4-speaker audio system, ventilated seats, 360-degree camera, and panoramic sunroof further enhance its appeal to gadget enthusiasts.
  • The Tata Safari Adventure Plus Dark AT secures the second position, offering a compelling package for tech-savvy buyers. The 10.24-inch touchscreen infotainment system, wireless charging, and voice-activated controls cater to their tech-centric preferences. The premium 4-speaker audio system, ventilated seats, and panoramic sunroof add to the overall tech appeal. The Adventure Plus Dark AT variant also boasts advanced driver assistance systems, such as lane-keeping assist and adaptive cruise control.
  • The Maruti Suzuki Invicto Zeta Plus 7Str rounds off the top three, providing a competent tech package for gadget lovers. The SmartPlay Magnum infotainment system, with its 8-inch touchscreen display and voice-activated controls, offers a user-friendly interface. The premium 6-speaker audio system ensures an immersive audio experience. The Invicto also features push-button start, rain-sensing wipers, and automatic climate control, catering to the tech-savvy buyer’s desire for convenience.

The Tata Safari Accomplished Dark and Adventure Plus Dark AT provide advanced infotainment systems, premium audio setups, and a range of cutting-edge features that cater to the tech-centric crowd. The Maruti Suzuki Invicto Zeta Plus 7Str, while not as feature-rich as the Safari variants, still offers a competent tech package with its user-friendly infotainment system and convenience features. 

If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.