Chinese electric vehicle giant BYD has just announced the price of the Atto3 electric SUV. The BYD Atto 3 is priced at Rs. 33.99 lakh ex-showroom India, making it significantly pricier than both the Hyundai Kona (Priced between 23.84 to 24.03 lakh) and the MG eZS (Priced between 22.58-26.6 lakh) – two electric SUVs that it competes with.
Bookings for the BYD Atto 3 have been open for sometime now, and the electric SUV has already received over 1,500 pre-bookings. The electric SUV is available in four colors: Boulder Grey, Parkour Red, Ski White, and Surf Blue. Deliveries of the electric SUV will begin from January 2023, and the BYD Atto 3 is already on display at all BYD India dealerships across the country. Customers can book the Atto 3 either at the BYD dealerships or online, at BYDAutoIndia.
Speaking at the price announcement of the electric SUV, Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicles of BYD India, had this to say,
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We are delighted at the overwhelming response from our customers and thank them for joining the EV journey towards a sustainable future. We are happy to announce the price of our much-acclaimed electric SUV BYD-ATTO 3 in India at INR 33.99 Lakhs (All India – ex-showroom). We are eager to introduce BYD-ATTO 3 to the world and plan to expand its availability in the future.
The BYD Atto 3 uses a Blade battery – renowned for its safe operation under all weather conditions. The SUV sits on BYD’s third generation born-electric platform, which essentially means that the SUV has been designed as an electric vehicle from ground up. It’s powered by an electric motor that makes 201 Bhp-310 Nm, which can propel it to 100 Kph from standstill in just 7.3 seconds. The electric motor runs off a battery pack with a capacity of 60.48 kWh, making it the largest in its segment. ARAI certified range per charge is 521 kilometers, which means that the Atto 3 should be able to do about 370-400 kilometers comfortably under real world conditions.
While the performance specifications make the BYD Atto 3 better than competition, read MG eZS and Hyundai Kona, the steep asking price is what may make many hesitate to bring home this SUV. BYD will be banking on the expansive feature set to attract buyers. The electric SUV features the L2 Advanced Driving Assistance System (ADAS) BYD Dipilot, 7 airbags, a panoramic sunroof, a 12.8-inch (32.5cm) adaptive rotating Screen, 360° holographic transparent imaging system, NFC card key, and a Vehicle to Load (VTOL) mobile power station.
Many of these features including ADAS are best-in-segment. Other notable features on the Atto 3 include wireless smartphone charging, one-touch electric control tailgate, an 8-speaker audio system, electric seat adjustment, voice control, LED headlamps, LED rear lights, multi-color gradient ambient lighting that responds to music rhythm, PM 2.5 air filter and CN95 air filter. Apart from the Atto 3, which is aimed mainly at private car buyers, BYD also sells an electric MPV called the e6. In fact, the e6 electric MPV was BYD’s first offering in India, and was aimed primarily at fleet operators and the B2B market. Now though, the BYD e6 electric MPV is also available to private car buyers.
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