Billionaire Harsh Goenka Says Luxury Is Not Owning Bentley: What He Really Means

Billionaire industrialist and RPG Group Chairman Harsh Goenka recently shared a thought-provoking perspective on luxury, challenging conventional notions that equate wealth with material possessions. In a post on X (previously Twitter) that resonated with many, Goenka emphasized that true luxury lies not in owning a Bentley or a private jet, but in experiencing simple, meaningful moments that money can't buy.

Known for sharing thoughtful ideas and inspiring content, Goenka stepped away from traditional views on wealth and gave his followers something more meaningful to think about. He says luxury isn't about owning a Bentley or a private jet. What is it then ?

Well, Goenka says it is about being able to choose between champagne and lassi, not based on price but freedom. There are more layers of meaning to this than you'd imagine ...

What Goenka's X-Post Means

In his post, Goenka challenged the idea that luxury is about owning a Birkin bag, driving a Bentley, or holding a business class boarding pass. Instead, he described it in a way that felt personal and honest.

“Real luxury is waking up without an alarm… it’s choosing champagne or lassi, not based on price but freedom. It’s sleeping like you haven’t wronged anyone.”

The post focused on peace of mind, not money. Goenka said luxury means having peace that doesn’t need a meditation class or a health resort. He described richness as having a quiet day, no rush, no noise, and genuine love from people who care about you.

In his words, “It’s a day with no agenda, no noise. Love, the kind that tingles the heart.” The X post ended on a poetic note that captured the attention of many. It said: “Just slow mornings, soft hearts, and people around who love you.”

This perspective aligns with Goenka's consistent advocacy for inner growth and emotional well-being over material success. He has previously emphasized that true growth is internal, involving better thinking and feeling, and striving to be of value rather than merely achieving success.

Netizens React:

Goenka's reflections have sparked widespread discussions on social media, with many expressing agreement and sharing their own experiences. Comments highlighted the importance of health, happiness, and meaningful relationships as essential components of genuine wealth.

One person wrote, “Amen to that. The true riches of life are free.”

Another replied “This is the kind of wealth I aspire to have. Thank you for reminding us what really matters.”

Some questioned the obvious irony in a billionaire attributing wealth to the simple pleasures of life which often come at pety prices if not free. A comment reads "Says someone who has birkin bags, a fleet of cars, Bentley too, who travels in Business Class and Private Jets!". Goenka, interestingly, denied the possession of any of these.

"Real luxury is having a very rich father who hands you down a very profitable business" reads another comment, taking a dig at the billionaire's ancestral wealth and family business.

Another thoughtful comment reads 'Real Luxury is from 0-5 & 75+'. We can't agree more, as these are the phases in life when we get to have free time in abundance and rejoice the little pleasures and cherish moments. In a way, this concept aligns with Goenka's post.

At a time when people chase more money, bigger homes, and fancier cars, Harsh Goenka’s message reminds us that the real luxuries of life are often free.