Kylaq Will Help Skoda Sell 8,000 Cars Each Month: 5 Reasons
The Indian car market is more competitive than ever, especially in the sub-4-metre SUV space. This segment alone now accounts for nearly half of all passenger vehicle sales in the country. It’s into this hotly contested arena that Skoda launches the Kylaq—a compact SUV designed to do more than just boost sales. The company believes this new model has the potential to redefine its presence in India.
With a bold monthly sales target of 8,000 units and an aim to cross the 1 lakh annual sales mark, Skoda is placing a big bet on the Kylaq. Here are five reasons why this compact SUV might just help the company get there.
Aggressive Pricing and Introductory Benefits Extended
Skoda has traditionally stayed away from aggressive pricing strategies in India. The Kylaq, however, signals a clear shift in approach. Starting at ₹7.89 lakh for the entry-level Classic trim, the SUV brings a European badge to a price point typically dominated by mass-market brands. The top-end Prestige AT variant is priced at ₹14.40 lakh, keeping the overall range competitive within its segment.
What adds more value is Skoda’s decision to extend the introductory prices for a limited time. The first 33,333 customers also get a complimentary three-year standard maintenance package. These efforts not only make the Kylaq more affordable to buy but also more economical to own. It’s a strong message from Skoda—that premium design and technology can be accessible too.
A Strong Early Response—Helps Build Momentum
Even before deliveries began, the Kylaq generated considerable buzz. Skoda claims to have received over 1.6 lakh expressions of interest and has crossed 15,000 confirmed bookings in the early months. This surge in demand has led the company to ramp up production and plan for its fastest-ever delivery schedule in India.
In March 2025, Skoda recorded its highest-ever monthly sales in the country, with the Kylaq playing a central role. The response so far suggests that the SUV has struck a chord with Indian buyers—putting the ambitious target of 8,000 units a month within the realm of possibility.
Driving Experience that Feels Premium—Drives Like A Skoda
Skoda has built a reputation for offering cars that are fun to drive, and the Kylaq carries that legacy forward. Powered by a 1.0-litre TSI turbo-petrol engine producing 85 kW of power and 178 Nm of torque, the SUV is available with both manual and automatic transmissions. The engine’s responsiveness, paired with a well-tuned suspension, makes for an engaging driving experience.
The Kylaq’s chassis and suspension setup offer good stability and control, with minimal body roll—giving it a confident and composed feel on both city roads and highways. For a compact SUV in this price bracket, the driving dynamics are impressive and consistent with what Skoda buyers have come to expect.
Solidly Built—Safety That Inspires Confidence
Safety remains a top priority for many Indian families, and Skoda has made it a core part of the Kylaq’s appeal. With a 5-star rating in Bharat NCAP crash tests, the Kylaq comes equipped with more than 25 standard safety features across all variants. These include six airbags, electronic stability control, and a reinforced body structure.
The SUV also exudes a sense of solidity, with customers noting the reassuring “thud” of the doors and the overall build quality. In a segment where safety is often compromised for price, the Kylaq positions itself as a well-rounded option without cutting corners.
Localised for India, Built for Lower Ownership Costs
One of the most significant changes with the Kylaq is how deeply localised it is—96% of its components are sourced or manufactured within the country. This not only helps bring down manufacturing costs but also makes spare parts and service more affordable.
Skoda has addressed long-standing concerns about high maintenance costs by offering service at just 24 paise per kilometre for the first five years—less than half of what many rivals charge. The brand is also expanding its network rapidly and expects to have over 350 touchpoints by mid-2025. This includes significant growth in tier-2 and tier-3 cities, making ownership more convenient and reassuring for a broader customer base.
Modern, Digital-First Experience for New-Age Buyers
Recognising that today’s car buyers are increasingly digital, Skoda is embracing a digital-first approach for the Kylaq. From fully digitalised showrooms to online-only purchase options and transparent service processes, the company is targeting tech-savvy, younger buyers who are comfortable completing most of the car buying journey online.
That said, Skoda isn’t ignoring traditional preferences. The rapid expansion of its physical sales and service network ensures that even customers who prefer in-person interactions will be well served. This hybrid model is expected to widen the brand’s appeal across age groups and locations.
Looking Ahead
The Kylaq represents more than just a new product for Skoda—it’s the centrepiece of a renewed India strategy. With sharp pricing, strong demand, a solid driving experience, class-leading safety, and a serious focus on localisation and customer convenience, the SUV is well-placed to become a game-changer.
If Skoda can maintain this momentum and deliver a hassle-free ownership experience, its 1 lakh annual sales goal may not be just a dream, but a milestone well within reach.