Mahindra Says 50 % Of Indian Cars Will Be Electric: Here's How
Mahindra’s Bold Vision: Half of India’s Cars to Go Electric
R. Velusamy, President of Automotive Technology at Mahindra & Mahindra, believes that close to 50% of cars sold in India will be electrified in the future. This is not merely an aspiration—it is backed by the automaker’s determined investments, upcoming model launches, and strategic collaborations aimed at reshaping India's automotive landscape.
Charting the Course to 50% Electrification
Mahindra’s confidence is underpinned by a clear and ambitious strategy. While electric vehicles (EVs) currently account for just 5% of its portfolio, the company plans to increase this to 20–30% by 2030, steadily working towards 50% in the longer term. Central to this roadmap are new-generation EVs like the XUV 9e and BE 6, both introduced in 2024 with top safety ratings from Bharat NCAP. These models offer ranges exceeding 450 km and feature rapid charging capabilities—addressing two key concerns among Indian buyers: range anxiety and infrastructure availability.
By 2025, Mahindra aims to launch EVs offering over 600 km of range and ultra-fast charging that can recharge batteries from 20% to 80% in under 20 minutes. Supporting this momentum is a ₹12,000 crore investment earmarked for EV development over the next three years, including a joint venture with Skoda Auto Volkswagen to co-develop electric SUVs for both domestic and global markets.
Government Support Crucial To Fuelling the Shift
India’s commitment to becoming a net-zero economy by 2070 is propelling EV adoption across the country. The government’s target—30% of new car sales to be electric by 2030—is supported through a range of subsidies, tax incentives, and stringent emission norms set to take effect from 2027. For automakers like Mahindra, policy stability plays a crucial role. Velusamy points out that "long-term clarity on regulations allows us to commit to R&D and localise production," ultimately helping reduce costs and making EVs more accessible to mainstream buyers.
A Crowded Race: Competition Intensifies
Mahindra is not alone in this electrification journey. Tata Motors, currently commanding about 70% of India’s EV market, is preparing to launch the Harrier EV in 2025. Meanwhile, global players like BYD and VinFast are expanding their portfolios, with BYD’s updated Atto 3 and Seal models targeting premium customers. Kia has also announced two mass-market EVs for 2025.
Despite the crowded field, Mahindra’s emphasis on rugged, affordable SUVs—a segment representing nearly half of India’s passenger vehicle sales—could offer a competitive edge. Its deep understanding of local conditions, such as the need for higher ground clearance and spacious family-oriented interiors, makes its EVs especially appealing to Indian buyers.
Challenges on the Road Ahead
The journey to 50% electrification will not be without hurdles. High initial costs continue to be a concern, although Mahindra is banking on economies of scale and localised battery production to make EVs more affordable. The shortage of charging infrastructure also looms large; India needs approximately 1.3 million public chargers by 2030, compared to the current figure of just 12,000.
Consumer scepticism persists as well. Many potential buyers remain wary about battery life and resale values, often opting for hybrids or petrol vehicles instead. Mahindra is working to address these concerns through extended warranties, battery leasing options, and by leveraging its extensive dealership network to offer integrated charging solutions.
What This Means for Indian Car Buyers
For consumers, Mahindra’s electrification plans promise greater choice and flexibility. The much-anticipated Thar.e—an electric version of its iconic off-roader—and the Born Electric platform, developed specifically for EVs, combine adventure with sustainability. Additionally, subscription-based ownership models are being explored to make EVs more accessible to young urban buyers.
As Velusamy highlights, "The shift to electric isn’t just about technology—it’s about reimagining mobility for India’s next generation." In a landscape of rising fuel costs and growing environmental concerns, Mahindra’s goal of 50% electrification could move from an audacious vision to a tangible reality sooner than expected.
Looking at the Bigger Picture
Mahindra’s strategy is part of a larger transformation sweeping across India's auto sector. From Maruti Suzuki’s upcoming e-Vitara to MG’s premium M9 electric MPV, automakers are making strong bets on electric mobility. While India’s EV adoption rate may lag behind global averages until 2040, the unique blend of supportive policies, innovative competition, and demand for value-driven offerings could help the country leapfrog into an electric future faster than predicted.