MG Motor Turns A Gross Profit For The First Time In India: Windsor Effect?

For the first time since its entry into India, MG Motor-now known as JSW MG Motor India-has achieved gross profitability of Rs. 2.9 crore, according to an ET report, marking a major milestone in its journey. This new chapter is not just about financial turnaround; it signals a wave of new products, innovations, and a renewed focus on the Indian car buyer. Let’s explore how MG got here, what’s coming next, and why this matters to you.

A Journey Marked by Change and Challenge

MG Motor India began its operations in 2019, introducing its British heritage with a modern twist. The company quickly made a mark with feature-rich SUVs like the Hector, which stood out for its spacious interiors, connected technology, and value-for-money proposition. However, the road wasn’t always smooth. With fierce competition, changing consumer preferences, and regulatory hurdles, MG faced its share of challenges.

A key turning point came in 2023, when the Indian conglomerate JSW Group joined hands with MG’s Chinese parent, SAIC, forming a joint venture. This move brought in local expertise, improved supply chains, and helped the brand align better with Indian market expectations.

Electric Dreams: The Windsor Effect

The real game changer for MG in India has been its aggressive push into electric vehicles (EVs). Models like the Comet EV, ZS EV, and especially the Windsor EV have struck a chord with buyers looking for affordable, practical, and stylish electric cars. The Windsor, in particular, has become India’s best-selling electric vehicle, even surpassing long-time favourites like the Tata Nexon EV. Its success is a testament to MG’s understanding of what Indian buyers want-good value, comfort, and peace of mind.

MG’s innovative “Battery-as-a-Service” (BaaS) plan, which allows buyers to rent the battery and reduce the upfront cost of EVs, has further boosted adoption. For many, this has made owning an EV as affordable as a petrol SUV, removing a major barrier to entry.

Numbers Tell the Story

MG’s turnaround is reflected in its sales and financials. In March 2025, MG sold 5,500 cars-a 9% increase over the previous year, with over 85% of these being electric vehicles. In April 2025, this number went up to 5,829 units. The Windsor EV alone achieved its highest-ever monthly sales, solidifying its position at the top of the EV charts.

Financially, MG’s losses have narrowed dramatically. For the fiscal year ending March 2024, the company’s net loss shrank to ₹586 crore from ₹826 crore the previous year, its lowest in five years. Revenue grew by nearly 5%, and sales volumes rose to almost 57,000 units. These improvements, driven by higher sales and better cost control, have finally tipped the balance, making MG Motor achieve a small but significant gross profit of Rs. 2.9 crore. Operating profit per vehicle now stands at Rs. 29,292, from the loss of Rs. 65,926 per vehicle in FY 2023.

A Product Blitz on the Horizon

MG isn’t resting on its laurels. The company is preparing for a “product blitz” that promises to bring fresh excitement to Indian showrooms. Over the next year, MG plans to launch a new car every three to six months, including both electric and petrol models. Some of the highly anticipated launches include:

• MG Majestor: An electric SUV expected in May 2025, targeting buyers looking for premium features and green credentials.

• MG Cyberster: A sporty electric convertible, also debuting in May, aimed at those who want a dash of style and performance.

• MG M9 and MG 4 EV: Adding more options in the electric and premium segments, these models will cater to families and enthusiasts alike.

• Higher-spec Windsor EV: With a bigger battery and longer range, this version will address concerns about EV range and practicality.

MG is also investing heavily in expanding its manufacturing capacity, with a second plant in Gujarat set to boost annual output to over three lakh units. This means shorter waiting times and more choices for buyers.

What This Means for You

For Indian car buyers, MG’s profitability and upcoming product blitz mean more choices, better technology, and competitive pricing. MG’s focus on electric vehicles aligns with the government’s push for cleaner mobility, and its flexible ownership plans make EVs accessible to a wider audience.

MG’s strengths-feature-rich interiors, comfortable rides, and good after-sales support, is key to its growing success. While some models could improve on aspects like driving dynamics or rear seat comfort, the overall package is seen as strong value for money.

The Path Ahead

MG’s journey in India is a story of adaptation, innovation, and resilience. By listening to buyers, investing in new technology, and expanding its line-up, MG has not only turned profitable but is also poised to shape the future of mobility in India. For anyone considering a new car-especially an EV-MG’s next wave of launches promises something for everyone. The coming months will be worth watching, as MG shifts gears from survival to leadership in the Indian car market.