MG Windsor 50 kWh Will Make Life Very Hard for the Hyundai Creta And Tata Curvv EVs: We Explain
The electric SUV space in India is heating up fast, and MG Motor seems ready to stir the pot with its upcoming Windsor EV variant. With a bigger battery, aggressive pricing, and segment-first features, the new 50.6 kWh Windsor could upend the plans of more established names like the Tata Curvv EV and the Hyundai Creta Electric. Here's how MG’s latest move might change the game for budget-conscious electric SUV buyers.
A Bigger Battery at a Sharper Price
The new Windsor will feature a 50.6 kWh LFP (Blade) battery that promises a claimed range of up to 460 km under MIDC testing. While that’s slightly lower than the Tata Curvv EV’s 55 kWh (585 km) and the Hyundai Creta Electric’s 51.4 kWh (473 km), the real-world driving range for all three is expected to fall between 370 and 425 km. Where the Windsor really stands out, however, is on the pricing front.
MG is expected to price the upgraded Windsor variant at ₹17.49 lakh (ex-showroom), a full ₹4–6 lakh lower than the starting prices of its main rivals. The Tata Curvv EV’s 55 kWh variants start at ₹19.25 lakh, while Hyundai’s electric Creta begins at ₹21.50 lakh. This considerable price gap could push competitors into an uncomfortable position, particularly when buyers start comparing what they’re actually getting for their money.
Bringing ADAS to the Mass Market
One of the most impressive features MG is offering is Level 2 ADAS (Advanced Driver Assistance Systems), including adaptive cruise control and lane-keeping assist. These features, usually reserved for more premium vehicles, will be available in the top Windsor variant – and importantly, at a sub-₹18 lakh price point.
By contrast, Tata only offers ADAS in the top-end ₹22.24 lakh Curvv EV variant, and Hyundai’s Creta Electric reserves such tech for trims costing upwards of ₹21.50 lakh. MG’s move here is significant: it democratises advanced safety and convenience features, and may push rivals to re-evaluate how they bundle technology across their variants.
Premium Features Without the Premium Price
Spy shots suggest that the Windsor will introduce Vehicle-to-Load (V2L) functionality – a feature that allows the car to power external devices like camping equipment or laptops. Neither the Curvv EV nor the Creta Electric currently offers this feature.
When combined with an already rich feature list that includes a 15.6-inch touchscreen infotainment system, reclining rear seats, and a panoramic sunroof, the Windsor begins to blur the line between mid-range and premium EVs. This level of equipment in a car priced under ₹18 lakh is likely to appeal strongly to urban families and young professionals looking for value.
Strong Build Quality, Backed by a Trusted Battery
The Windsor has already earned praise for its build quality. Independent reviewers have described it as offering the feel of a car in the ₹20–25 lakh bracket, with solid panel fitment and an upmarket cabin experience. The use of an LFP Blade battery – known for its thermal stability – adds another feather to its cap. With a 15-year warranty on the battery, MG is directly addressing one of the most common buyer concerns: long-term reliability and maintenance costs.
Pricing Pressure Is Real – and Rivals Can't Ignore It
MG’s ability to price the Windsor so competitively comes down to two key factors. First, the brand offers a Battery-as-a-Service (BaaS) model, which reduces upfront costs by decoupling battery ownership. Second, MG has localised production of LFP cells, lowering manufacturing expenses and reducing dependency on imported materials.
It’s already working. The existing Windsor accounts for 85% of MG’s India sales. If the upgraded version holds its ₹17.49 lakh ceiling, it could make the ₹19–22 lakh Curvv variants and the ₹21.50–24.38 lakh Creta trims look overpriced by comparison.
Where the Road Leads Next
Despite the strong spec sheet, MG will need to ensure it can scale up production and address earlier customer feedback, such as sub-par cabin insulation. But if it can manage that, the Windsor’s formula - bigger battery, advanced features, and honest pricing - might set a new benchmark for others to follow.
Tata may need to consider lower-battery variants of the Curvv with ADAS to stay competitive. Hyundai might have to rethink how it positions mid-range Creta Electric trims. The Windsor has effectively shown that value-for-money EVs aren’t just possible - they can lead the sales charts.
With its 2025 update, MG isn’t just another player in India’s electric SUV segment. It’s a serious challenger rewriting what buyers can expect at this price point.