JSW MG Motor India has done what no other automaker was able to do. With the launch of its new Windsor EV, the company has managed to dethrone the Tata Nexon EV, which has been the best-selling EV for a long time. What’s even more impressive is that the MG Windsor EV accounts for 30 percent of total EV sales in the month of October.
MG Windsor EV Sales
According to sales statistics, in October, MG managed to dispatch a total of 3,116 units of the new Windsor EV. This contributed to 30 percent of total electric car sales in October. This is the first time in the last few years that any electric vehicle has managed to dethrone the Tata Nexon EV.
What’s even more impressive is that the Windsor EV also makes up 44 percent of total sales of MG in October. In total, the company managed to dispatch 7,045 units, which is its highest-ever monthly sales since its debut in India back in 2019.
On a year-on-year basis as well, the company has achieved a growth of 31 percent, which is equally impressive. MG Motors launched the Windsor EV on September 11th with a starting price of Rs 9.99 lakh.
JSW MG Motor India First Automaker to Sell More EVs
It also has to be noted that JSW MG Motor India has managed to become the first-ever automaker to sell more electric vehicles than ICE vehicles. Of the total 7,045 units sold in India in October, the electric cars of MG, including the newly launched Windsor EV, Comet EV, and ZS EV, had a total share of 70 percent.
Why Has the MG Windsor EV Become Such a Big Hit in India?
The biggest and most important reason behind the success of the MG Windsor EV is its pricing. MG has managed to lure in buyers with the help of its starting price of Rs 9.99 lakh. This particular pricing, for those who may not be aware, is available with the BaaS (Battery as a Service) program.
In this program, the owner of the vehicle is not required to pay the price of the battery upfront. Now, this does not mean that the buyer gets a vehicle without a battery. Rather, they get the car with the battery but have to pay a small amount of Rs 3.5 per km as they use the vehicle.
With this program, the cost of acquiring the vehicle comes down significantly, which is very important for Indian car buyers. Additionally, with BaaS, buyers also do not have to worry about the cost of replacement putting a dent in their wallet down the line.
MG is offering a lifetime free warranty on its battery pack for the first owner. Additionally, the first owner can enjoy one year of free charging at public chargers via the newly launched eHub by MG application. To increase the peace of mind of owners, MG offers an assured buyback of 60% after 3 years/45,000 km.
MG Windsor EV: Pricing
As stated, MG has launched the Windsor EV with a starting price of Rs 9.99 lakh. This pricing is for the base Excite variant with the BaaS program. If a buyer wishes to buy the MG Windsor EV with the battery pack, they have to pay Rs 13.5 lakh for the Excite variant.
On the other hand, the Exclusive and Essence variants are priced at Rs 14.5 and Rs 15.5 lakh, respectively. When compared to the Tata Nexon, the most affordable variant of the Nexon EV is priced at Rs 12.49 lakh. As for the top-of-the-line variant of the Nexon EV, it goes till Rs 16.49 lakh.
The MG Windsor EV comes with a single electric powertrain. It gets a front-axle-mounted permanent magnet synchronous motor that produces 136 hp and 200 Nm. It has a 38 kWh battery pack and offers a claimed range of 331 km per charge.
