Ola Electric has announced a series of enticing offers as part of its festive campaign, aiming to attract customers during the Navratri and Diwali seasons. Starting October 3, 2024, the company will provide early access to its community before a wider launch. The highlight of this announcement is the Ola S1 X range, which will be available at a starting price of ₹49,999, significantly reduced from its current retail price of ₹74,999. This initiative is part of Ola’s broader strategy to enhance its market presence during the festive season.
Offers in Detail
Beyond the massive offer on S1 X [2kWH], Ola is offering Rs. 10,000 discounts on its entire S1 range with additional benefits of Rs. 21,000 that include:
- Exchange Bonus of up to Rs.5,000
- 140+ MoveOS features worth up to Rs. 6,000
- 8-year battery warranty worth Rs. 7,000
- Hyper-charging credits worth Rs. 3,000
For those who are members of Ola Community, there is more:
- Rs. 3,000 per referral
- Rs. 2,000 off on S1 for referee and,
- Top 100 referring community members get rewards of up to Rs. 11,11,111
Overview of the S1 X Range
The Ola S1 X range is designed to cater to a diverse audience with three variants: S1 X (2kWh), S1 X (3kWh), and S1 X [4kWH]. These scooters are positioned as affordable yet feature-rich options in the electric vehicle (EV) market. The current prices for these models are ₹74,999 for the S1 X (2kWh), ₹89,999 for the S1 X (3kWh), and ₹1,01,999 for the S1 X (4kWH). The S1 X range emphasizes smart features and user-friendly technology, making it an attractive choice for first-time EV buyers.
In addition to the S1 X range, Ola Electric also offers the S1 Pro and S1 Air, both of which have garnered significant attention in the EV segment:
– Ola S1 Pro: Priced at ₹1,34,499, this model is equipped with advanced features such as a powerful motor that delivers superior performance. The S1 Pro is designed for users seeking high performance combined with cutting-edge technology. The scooter boasts 195 km range [IDC], 120 kmph top speed and 0-40 kmph acceleration in just 2.6 seconds.
Ola S1 Air: Available at ₹1,07,999, the S1 Air is positioned as a mid-range option that balances performance and affordability. This model appeals to those looking for a good balance between cutting-edge features and an affordable price tag. The S1 Air comes with an impressive 151 km range [IDC] and 0-40 kmph acceleration of 3.3 sec.
Conclusion
With its latest announcements and attractive pricing strategies during Navratri and Diwali, Ola Electric is set to make a significant impact on India’s electric scooter market. The introduction of the S1 X range at competitive prices alongside existing models like the S1 Pro and S1 Air had already positioned Ola as a leading choice among consumers looking to transition to electric vehicles. Further, Ola is set to expand its service network to 1,000 centers by this year end. As sales momentum builds, Ola is set to solidify its status as a frontrunner in India’s rapidly evolving EV landscape.
