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Volkswagen Taigun Sales Cross 1 Lakh Mark: What Makes It So Popular?

volkswagen taigun gt line

Volkswagen has achieved a significant milestone by selling 100,000 units of the Taigun in the Indian and overseas markets, within three years of launch. The midsize SUV was launched in September 2021. As per numbers released by SIAM, 67,140 Taiguns were sold in India by the end of August 2024, and 32,742 units were exported, taking the total count to 99,882 units. By the first few days of September, the manufacturer hit the significant 100,000-unit mark.

Volkswagen Taigun Sales Cross 1 Lakh Mark: What Makes It So Popular?

VW Taigun saw its highest domestic sales in FY23- of 21,736 units, although sales have slowed slightly since. On the export front, the peak was 12,621 units in FY24. So Why is this SUV so popular? Here are five good reasons:

1. Safety And Build Quality

One of the most important things people love about the Taigun is its safety and crashworthiness.  The SUV looks and feels solid. In the Global NCAP crash tests, it managed to secure a full five-star safety rating for both child and adult protection. What makes this achievement even more impressive is that the Taigun secured this top rating with just dual frontal airbags in some variants at the time of testing. More recently, VW equipped all variants of the Taigun with six airbags as standard.

Volkswagen Taigun Sales Cross 1 Lakh Mark: What Makes It So Popular?

2. Signature VW Design – Looks Good

The Taigun has an elegant and simple styling. Unlike its Skoda cousin- the Kushaq, the Taigun doesn’t have edgy lines or chiselled surfaces. It is based on the manufacturer’s modern design philosophy and gets 17-inch alloy wheels, smoked-out LED headlamps, Chromed grille etc. VW enthusiasts and people who admire handsome cars will both fall for Taigun’s design.

Also adding to the practicality is the Taigun’s compact proportions. It is a nip over 4.2 meters in length and has a wheelbase of just 2,651 mm. The overhangs too are short. Maneuvering and making U-turns are easy and comfortable. Further, there are a lot of wisely designed storage spaces inside. The cabin design and layout are practical. At 385 liters, the boot space too is decent.
Volkswagen Taigun Sales Cross 1 Lakh Mark: What Makes It So Popular?