Volkswagen Brand Head Rules Out Tera Compact SUV For India But There's Hope...

Written By: Vikas Kaul
Published: April 16, 2025 at 09:02 AMUpdated: April 16, 2025 at 09:04 AM
volkswagen tera ruled out india brand director ashish gupta featured

For Indian buyers keeping an eye on the compact SUV space, the Volkswagen Tera has been a name that sparked plenty of curiosity. When Volkswagen unveiled it in Brazil, the Tera looked like an ideal candidate for India — a small, modern SUV with the potential to take on the sub-4-metre segment head-on. It had the right mix of style, size, and features. Naturally, hopes were high.

But now, those hopes have been tempered. Volkswagen’s India Brand Director, Ashish Gupta, has confirmed that the Tera, in its current form, will not be launched in India. The reason? It’s too long.

Why the Tera Won’t Make the Cut in India

volkswagen tera adas confirmed

The Tera, built primarily for Brazil, measures over four metres in length. That might not sound like a big deal, but it places the SUV outside the tax-friendly sub-4-metre category — a critical segment in India where pricing plays a huge role. Cars shorter than four metres benefit from lower taxation, which helps keep prices in check and improves affordability. This is especially important when competing with popular rivals like the Maruti Brezza, Tata Nexon, and Hyundai Venue.

So, the decision to not bring the Tera to India isn’t surprising. It simply doesn’t fit the criteria that make compact SUVs viable and successful in this market.

A Different SUV Is in the Works — One Built for India

skoda kylaq accessories

However, all is not lost. In fact, there’s reason to be optimistic.

While the Tera itself may not be headed here, Gupta’s comments hint at something far more relevant to Indian buyers — a new compact SUV that Volkswagen is developing specifically for India. And this time, it’s being designed to fall under the crucial four-metre mark.

This new SUV won’t just be a trimmed-down version of the Tera. It will be built from the ground up to meet local needs, ensuring it qualifies for tax benefits and remains price-competitive. That means Volkswagen is taking a fresh approach, not merely tweaking a global model for India but creating something with Indian buyers in mind.

The Platform Behind the Upcoming SUV

skoda kylaq

This new model will be based on the MQB A0-IN platform — the same platform that underpins the Kylaq, Taigun and Virtus. This India-specific architecture has already proved its strengths in terms of safety, ride quality, and adaptability to Indian road conditions.

The benefits of using this platform are clear: Volkswagen can leverage economies of scale, share parts across models, and speed up development. More importantly, it keeps costs under control — a big win in a price-sensitive segment like this.

What to Expect Under the Hood

Although nothing has been officially confirmed, there’s strong speculation about the powertrain choices. The new compact SUV is expected to come with Volkswagen’s familiar 1.0-litre TSI turbo-petrol engine — a motor known for delivering a good mix of performance and efficiency. This engine is already doing duty in the Skoda Kylaq, Kushaq, Slavia, and Volkswagen Taigun and Virtus and has built a reputation for being smooth and responsive.

What’s more exciting, however, is the possibility of a GT variant. Rumours suggest that Volkswagen might offer the 1.5-litre TSI turbo-petrol engine in a performance-focused version of the new SUV. This is the same engine that powers the GT trims of the Taigun and Virtus and is loved for its punchy character. If this comes through, it could offer a rare performance-oriented option in the compact SUV segment — something that driving enthusiasts will welcome.

Both manual and automatic transmission options are likely to be on offer, covering a wide range of preferences.

Features and Local Manufacturing

skoda kylaq 10 inch touchscreen infotainment display

In terms of features, buyers can expect all the essentials and more. A large touchscreen infotainment system, wireless charging, digital instrument cluster, and possibly some advanced driver-assistance features are expected. While not confirmed, these inclusions are becoming standard in the segment and Volkswagen would need to stay competitive.

Production of the new SUV will take place at the Skoda-Volkswagen plant in Chakan, Pune. Local production is a key part of the company’s strategy to manage costs and ensure pricing remains competitive. More localisation also means better after-sales service and spare parts availability — both critical factors for long-term ownership satisfaction.

A Fresh Chance to Compete in a Hotly Contested Segment

Volkswagen’s decision to skip the Tera for India may disappoint some, but the bigger picture offers far more promise. The company clearly recognises the importance of the compact SUV segment and is now working on a model tailored specifically for Indian conditions and customer expectations.

With local production, proven underpinnings, strong engine options, and a renewed focus on affordability and features, Volkswagen is gearing up for a serious comeback in this space.

For buyers who appreciate European styling, robust build quality, and engaging driving dynamics, the next year could bring a compelling new choice to the fore. The Tera might not be making its way here, but Volkswagen’s compact SUV plans for India are very much alive — and perhaps even more exciting.

Via ETAuto