The Maruti Suzuki Celerio is selling fast, what with 20,000 bookings for the B-Segment hatchback notched up in about 3 weeks of launch. Considering the fact that Maruti Suzuki began production barely a month before launch, the car maker is likely to have about 10,000 Celerios in its kitty, ready for delivery at dealer stockyards or for that matter already delivered to many buyers.
Maruti Suzuki’s earmarked production capacity for the Celerio is 60,000 units/annum from the Manesar factory. Gauging by the pace at which the bookings of the Celerio are proceeding, there is a fat chance that waiting periods for the automated manual transmission (AMT) equipped version could go up in the coming weeks.
There are three reasons for this:
1. The AMT equipped Celerio variants are outselling the manual gearbox equipped version, a situation that Maruti Suzuki’s product planners clearly hadn’t anticipated.
2. The AMT gearbox and many parts associated with it are imported by Maruti Suzuki from Magneti Marelli, an Italian autoparts maker owned by the Fiat group. Therefore, Celerio AMT production largely depends on import of crucial parts and any production increase will have to deal with a boost in AMT production by Magneti Marelli.
3. With Celerio production capacity set at 5,000 units/month from Manesar, Maruti Suzuki will soon run out of cars that it can ship out to dealers going by the current pace of bookings.
Therefore a 2-4 month waiting period for the AMT equipped Celerio is likely, at least until Maruti Suzuki can secure higher supply of the automated manual transmission, a key selling point of the car. The Celerio is also sold with a 5 speed manual gearbox.
All variants of the hatchback come with a single petrol engine option, in the form of the 1 liter-3 cylinder K-Series motor (67 Bhp-90 Nm). Top end variants of the manual gearbox equipped Celerio get twin airbags and ABS, safety options that are not available on the AMT variants.
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