Celebrities for long have been involved in promoting automotive products around the world. India, which has now become the world’s largest two-wheeler market, also had a number of celebrities endorsing automotive products, even when the market was still young. Here are five such advertisements from the past that will bring back the nostalgic memories in your heart.
Hero Honda CD100 – Salman Khan
This advertisement is from 1985, which is the same year as the launch of the CD100. It was one of the first four-stroke bikes in India and found very few buyers as the two-stroke market was very strong at that time. Hero-Honda tried to promote the bike with a young Salman Khan who can be seen riding the bike on a long distance route. Over the years, the CD100 became extremely popular and became one of the largest selling motorcycles in the Indian market. Salman Khan currently promotes Suzuki in India and is an avid biker himself.
Bajaj Kawasaki Caliber – Vidya Balan
Bajaj-Kawasaki has a long history in India. The Indo-Japanese partners launched the Caliber commuter bike in India in 1998 and the rising star, Vidya Balan, featured in an advertisement for the bike in 1999. The Caliber was popular for its bullet-proof reliability. Power came from a 112cc, four-stroke engine that generates 7.5 Bhp and 8.1 Nm. The Caliber later became popular as the ‘Hoodibaba Bike‘ after the catchy phrase advertisement was launched for the Caliber 115.
Hero Honda Karizma – Hrithik Roshan
There was a time when Hero Honda Karizma was the fastest affordable motorcycle on the Indian roads. The brand ambassador of Hero Honda, Hrithik Roshan, used to endorse a lot of products for the company. One of them was the Karizma and this particular advert became quite popular. The motorcycle became a youth icon at that time. It was powered by a 223cc, 17 BHP, single-cylinder engine, which was a lot during the old days.
LML Freedom – Shahrukh Khan
King Khan has featured in a lot of various advertisements for different products. Shahrukh promoted the LML Freedom Topper, which was targetted at the commuter segment buyers in that time. Shahrukh did a double-role act in the advertisement that shows the features of the commuter bike and highlights its features like high fuel efficiency and decent power.
Mahindra offered a wide range of products in the two-wheeler segment in India but none of them became popular enough. Aamir Khan, who is now considered as a veteran actor in Bollywood, featured in an advertisement of the Mahindra Stallio commuter bike. This particular advert picked on the Karizma advertisement done by Hrithik Roshan, where he gets his cap back from a dust storm.