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Citroen could launch Ambassador-branded CC26 sedan as Honda City challenger

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Groupe PSA, the French automobile giant will officially enter the Indian automobile segment by the end of this month with the Citroen C5 Aircross. The C5 Aircross is the brand’s halo product and it will not entice the mass-segment car buyers in the Indian market. As a CKD product, the C5 Aircross’s aim is to build a solid platform for the upcoming Citroen vehicles in the Indian market. Now, Citroen will launch a sub-4m compact SUV, which gets the codename C21 and its second product will be a Creta-challenger, which is codenamed as CC24. Both these vehicles will be launched by the middle of 2022. Interestingly, Groupe PSA owns the right to use the iconic Ambassador name in India. The brand will utilise that name on an upcoming sedan that will challenge Honda City.

According to ET Auto, Citroen is working on a new mid-size sedan that will get a base price of below Rs 10 lakh. Even though Citroen India’s decision-makers were not too keen to launch a sedan in the Indian market because of the dwindling sales, the report claims that French manufacturer will target the likes of Honda City, Maruti Suzuki Ciaz and Hyundai Verna with its first sedan in India.  Without any concrete plan or date, the new mid-size sedan may arrive in 2023 in the market.

Ambassador name

The Ambassador name is currently owned by the Groupe PSA and the group bought the rights of use for around Rs 80 crores from Hindustan Motors. While earlier reports suggested that the Ambassador name will be exclusively reserved for an electric car in the future, the brand may utilise the name for the upcoming sedan. The Ambassador name has got a lot of brand value in India. It belongs to the first made-in-India car that remained in production for the longest time. The Ambassador is an iconic name in the Indian market and many enthusiasts urged Citroen to use the name wisely.

The details of the Citroen CC26 mid-sized sedan as it is currently known are not known. It will most likely use the Groupe PSA’s Common Modular Platform or the CMP. The same platform also underpins the Peugeot 208 hatchback. The CMP is a versatile platform and can form the base of various body styles including SUVs, sedans, hatchbacks, and MPVs. Also, it is compatible with various powertrains including petrol, diesel, hybrid and pure electric.

Citroen plans to localise the mass-segment vehicles to ensure a competitive price tag. The upcoming sub-4m SUV will have 90% localisation, which will ensure a very attractive price tag on the car. Since Citroen has decided to do away with the diesel engines in locally developed vehicles, the sedan may get powered only by a 1.2-litre turbo-petrol engine. Transmission options will include a manual and an automatic.