Citroen C3 hatchback deliveries begin across India

Entering the stiff competition of the modern hatchback segment in India the French manufacturer Citroen recently launched its newest model the C3 in India with prices starting at Rs 5.7 lakh for the base variant while the top-end, fully-loaded version costing Rs 8.05 lakh. And just after the announcement of its pricing the company has also started handing over the vehicles to awaiting buyers in the country. The vehicle currently is available for retail at La Maison Citroën phygital showrooms in 19 cities.

Those 19 cities in which the customers can visit and order a C3 include New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai, Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut, and Coimbatore. Additionally, Citroen will continue to provide its 100% direct online purchasing option, Buy Online for the New C3.

The company stated that through this direct online effort, customers in over 90 Indian cities, including those outside the dealer network, would be covered and will be able to place direct factory orders. Furthermore, customers may easily modify and personalise their New C3s using the high-definition 3D Configurator online and in the La Maison Citroen physical showrooms.

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To ensure that New C3 consumers have a stress-free ownership experience, the company will also provide special services including remote diagnostics and 100% parts availability for the aftersales network known as the L’Atelier Citron. By taking care of the most frequent repairs at the customer’s door, Citroen Service on Wheels will increase its reach and accessibility to clients.

Commenting on the launch of the new C3 Roland Bouchara, CEO & managing director, Stellantis India, said, “The India launch of the new citroën c3 is a very proud moment for all of us at stellantis. With this launch, citroën enters the mainstream b-hatch segment in India and we are confident the new c3’s customised comfort usp will make it attractive and unique for consumers. This is our first model from the c-cubed family of vehicles that are designed and engineered in India, for Indians. With over 90% localised parts in the new c3, we are leveraging our strong supplier base, our r&d centre in Chennai, the vehicle assembly plant at Thiruvallur and the powertrain plant at Hosur in the state of Tamil Nadu.”

Meanwhile, Saurabh Vatsa, brand head, Citroën India, stated, “We are excited to launch the new c3 for the young and progressive customers who will experience the citroën advanced comfort® with its 4 themes: live elevated with SUV-styling, happy space with driving comfort for flying carpet effect, tropicalised air-conditioning and interior roominess with a panoramic exterior view, info10ment with 26 cm infotainment touchscreen with wireless android auto & apply carplay® connectivity with mirror screen technology, customised comfort with 10 exterior colour combinations, 3 packs, 56 customisation options and over 70 accessories available at launch. Fun to drive with award-winning and fuel-efficient powertrains: 1.2 NA PureTech 82 with 5-speed mt & 1.2 turbo PureTech 110 with 6-speed mt. The new C3 will truly be the new style icon for young and progressive customers. #expressyourstyle”

Citroen will also offer services like a standard vehicle warranty for two years or 40,000 kilometres (whichever comes first), a warranty on spare parts & accessories for 12 months or 10,000 kilometres (whichever comes first), and 24/7 Roadside Assistance for maximum comfort and mobility as part of the New C3’s Warranty Program. The network also offers maintenance and extended warranty options.

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