Corona Virus Lockdown: Kia Motors new TVC wants you to #stayhome

We are all aware of the current pandemic situation in our country and around the world. In this situation almost every sector has been affected as they are either being completely shut or are just working partially. Automobile manufacturers in India have also suspended  operations in their manufacturing plants to contain the risk of spreading the Corona virus. Manufacturers like MG Motors are putting in special efforts to control the situation by sanitizing cars and conducting sanitization works in the dealerships. Now Kia Motors has come up with a TV commercial that wants the customers to stay at home.

The video has been uploaded by Kia Motors on their official youtube channel. The TV commercial is basically the Kia Carnival MPV’s rewinded. The video shows the advertisement being played from the last scene to the first scene which is basically putting a stop on all the outdoor activities and sit inside the house and maintaining social distancing. The advertisement is basically asking people to stay at home so that together we can overcome this Corona virus situation in the country.

Kia Motors currently has two models on sale in India. Their first product Kia Seltos became popular in the segment in a very short span of time mainly because of the looks, features it offered and the competitive price at which it was launched. After the successful launch of the Seltos, Kia came up with Carnival MPV which is aimed at creating a segment for itself. It is a super spacious luxury MPV that sits above Toyota Innova Crysta but is a lot cheaper than many other MPVs like Toyota Vellfire and Mercedes-Benz V-Class.

Kia Carnival 25

After successfully launching a mid size SUV and a luxury MPV in the market, Kia Motors is now concentrating on launching a sub-4 meter compact SUV that will compete with cars like Maruti Brezza, Hyundai Venue in the segment. It is currently known as Sonet and was showcased at the Auto Expo this year. Kia Sonet’s production model will have a new type of transmission that is known IMT (Intelligent Manual Transmission) that will allow the driver to shift gear without pressing the clutch pedal. Kia had plans to launch Sonet in India later this year but, looking at the situation that the country is currently going through there is possibility that it might take a bit longer before we get to see the Sonet on our roads.

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