Next year, Datsun will launch the production version of the RediGo concept hatchback that the low cost brand showcased earlier this year, at the 2014 Indian Auto Expo. The RediGo is likely to be positioned as a similarly priced hatchback alternate to the Maruti Alto 800, which is currently India’s best selling hatchback. In other words, the Datsun RediGo will sit below the Go hatchback, at a starting price of around 2.5 lakh rupees, or even cheaper.
To achieve this price tag, which will be one of the lowest amongst the current crop of cars sold in India, Nissan India plans a 100 % localization level for the Datsun RediGo, with all parts sourced from suppliers within India. The Datsun RediGo is based on the Renault-Nissan CMF-A platform and will be the first car to roll out of the low cost edition of this platform, which will also play host to the Renault XBA/A-Entry and the Dacia City hatchbacks.
All three cars will be based on the same platform with extensive parts sharing that includes the 800 cc, triple cylinder petrol engine. This petrol engine is currently under development at the Renault Nissan Technical Center, situated in Chennai. The RediGo features a tall boy design, a-la-Tata Nano, and this design is expected to give the car an universal appeal in the entry level hatchback segment.
The RediGo will be the least priced Datsun car in India, and is likely to be sold through independent Datsun showrooms that Nissan has begun establishing in India. Big volumes are the aim of the Datsun RediGo, which will be instrumental in Nissan achieving the 8 % global marketshare and profitability that the Japanese automaker is targeting by 2016, under the Nissan Power 88 program.
The RediGo will be third Datsun product for the Indian car market, following the likes of the Go hatchback and the Go+ MPV. All Datsun products will be positioned below similar Nissan cars to ensure clear brand demarcation. The Datsun range of cars is mainly aimed at first time car buyers, who in future are expected to migrate to the Nissan brand, as their incomes and spending powers rise.