Nissan-owned low-cost car maker Datsun is all set to launch five cars in India by 2015. This will include 3 small cars, a compact SUV and a compact sedan.
Two industry executives confirmed this news to Financial Chronicle. The cheapest car in Datsun’s India line up could be priced at as low as Rs.2 lakh giving direct competition to the Tata Nano, Maruti Alto and the Hyundai Eon.
The three small cars will directly compete with the likes of Nano, Alto and Swift, the executives who declined to be named said. The first of the cars planned by Datsun would go on sale in early 2014. Datsun is not an entirely unfamiliar brand in India.
The Datsun compact SUV could be interesting as the market is now seeing a slew of mini-SUV launches. The Datsun compact SUV will likely be even cheaper than the Mini SUVs we have seen already to stay competitive. Moreover entering the Indian market with three small cars, a compact SUV and a compact sedan seems like a smart strategy to attract Indian customers. Also read: Nissan to revive Datsun brand in India.
In the 1980s there were several imported Datsun Sunny cars in India. Nissan used the Datsun brand name to sell its cars in the US market from 1933 – 1981. Datsun had a wide a range of imported cars that were sold in India, this included the Datsun 10, Datsun 11 during early 1930s, Datsun 112, Datsun 113 in the mid 1950s and Datsun Fairlady SP310 and Datsun Sunny B10 in the late 1960s.