DC Design is now looking at a capital infusion to expand its business. The design house is looking at car makers to pick up either a majority or minority stake. Here is what Dilip Chhabria – the founder and head of DC Design – said about the new plans,
“We are looking for a capital infusion because of an explosive growth we are seeing in the automotive industry. As we have a unique position in the market, we thought why not take an advantage. We are not hungry or greedy. We have a brand connect with the consumers who are willing to pay top dollars. While it helped us to build the brand, we realised we had to move up the value chain and maximise the yield per square foot, per employee. We had to deliver value, which was more innovative.”
Dilip Chhabria’s DC Design is India’s premium design house, which has also branched out into boutique car making. In fact, DC already builds the Avanti mid-engined sportscar and is now working on a more powerful sportscar called the TCA, which was shown at the 2018 Indian Auto Expo. Only 299 units of this sportscar will be built.
Apart from building the Avanti and TCA sportscars at its Talegaon factory, DC Design manufactures a range of body kits for multiple Indian cars. It’s best known for its high-end vanity vans and custom-built interiors for cars. DC Design also does prototyping work for global car makers and its most famous product yet was the prototyping for Aston Martin – a high end British sportscar brand. It also runs a design program in association with the DY Patil group of educational institutions. With the capital infusion it is seeking, DC Design may come up with brand new vehicles for the Indian market, along with other specific interior and exterior kits for cars sold here.