DZire more preferred car than Alto for first time buyers

Cars like Maruti Alto and WagonR have always been the first choice for the buyers who are in the market for their first cars. A set of data from Maruti shows that the customers are now changing preferences. According to the report, five years back, only one out of the four first time car buyer went for premium cars like DZire and Swift. At present, almost 50% buyers go for premium vehicles like DZire and Swift instead of the Alto and WagonR.

DZire more preferred car than Alto for first time buyers

In 2013-14 fiscal year, only 31% first-time buyers went for the Swift. This year, the percentage has gone to 52%. The DZire has also seen a jump from 28% to 52%. The trend shows rising aspirations and buying capacity of the first time buyers.

Rohit Kumar, vice-president at Kantar TNS, a global market research firm says. “The entry car definition has changed from the smallest available to what is it that one desires, and if it’s affordable. Increasing fuel economies, affordable financing and better distribution only whet the appetite further,” he said.

Buying of such premium cars can be also attributed to better future planning by the car buyers who look at bigger cars for the future prospects and the growing economy too. Market research also says that in a short time, compact SUVs have gained a lot of popularity and in near future, first time car buyers will prefer such compact SUVs. The trend is already showing as Vitara Brezza got 37% of such customers.

The trend may be similar for the other manufacturers too but Hyundai denied giving the data of the first time car buyers. The Alto, however, retains the top selling position that it has been maintaining for a long time now. The Alto is offered in two variants – 800 and K10. The monthly average sale of Alto is more than 20,000 units and in July, Maruti sold 26,009 copies of the Alto.

via: Livemint

Shantonil Nag

Shantonil brings a refined blend of expertise and enthusiasm to motoring journalism at With a career spanning over 11 years, he anchors Cartoq's insightful car reviews and test drives. His journalistic journey began as a correspondent at, where he honed his skills in content writing and scripting car reviews. Later, as Senior Editor for, his expanded role included curating and structuring web content. At, his expanded role includes assisting the video team to create high-quality car reviews. (Full bio)