Tata Motors recently unveiled their upcoming 7-seater SUV for Indian market. The SUV was named Safari after the iconic model from the manufacturer. Tata Safari was a very popular SUV in the Indian market and was in production for over two decades. Safari had changed the SUV game in Indian market when it got launched in the market back in 1998. Tata Motors is now bringing the Safari back into the market after they realized that the fans were actually missing it. Here we have a fan made TVC that clubs the old Safari TVC with the shots from the newly released unveiled video.
The video has been uploaded by Vipraajesh N G on his youtube channel. This is basically the same old iconic advertisement of the Safari 2.2 Dicor SUV that was released in the market, years ago. The beauty of this advertisement is that, even after so many years, the ad still feels very fresh and gives goosebumps to everyone who is in love with this SUV. Every ad that Tata had created for Safari SUV had been more than ads and connected to the customers. Which is actually a very great achievement.
The video seen here however takes all shots from the beginning of the old advertisement and towards the end, reveals the upcoming 2021 Tata Safari. To be honest, the fan made TVC does not look bad at all. The shots of the new Safari go well with the background music of the older SUV. The tagline for the older generation Safari was reclaim your life and in this 2021 avatar, Tata has not let go of this tag line. The same tagline is used for this new SUV as well. Unlike, older generation Safari, new generation will not be offered with a 4×4 or AWD option. It will be offered with a 2WD system initially. Later on they might make some change to include a 4WD system.
Upcoming Tata Safari is based on on Harrier SUV which was launched in the market back in 2019. It uses the same platform as Harrier but will be slightly taller and longer than the regular Harrier. The length of the SUV was increased to accommodate third row seat. It is not known whether the wheelbase of the SUV will be the same as Harrier or will be longer.
In terms of looks, Safari will have resemblance with Harrier SUV from the front whereas the rear design is slightly different from it. There are newly added design elements on the side profile as well. On the inside, Safari will offer features like a touchscreen infotainment screen, leather wrapped seats, electrically adjustable seats, panoramic sunroof, auto-dimming IRVMs, automatic climate control, rear AC vents, JBL speaker system, drive modes and so on. Tata Safari will be powered by the same engine that we have already seen in the Harrier. It will be powered by a 2.0 litre turbocharged diesel engine that generates 170 Ps and 350 Nm of peak torque. It will be available with a 6-speed manual gearbox and an automatic transmission. Tata will launch the 2021 Safari on 26 January in the market.