Fiat Avventura – Latest Teaser calls it a Contemporary Urban Vehicle

Fiat India’s next major launch is the Avventura crossover styled hatchback. The Italian automaker has released yet another teaser of the Avventura, this time calling the hatchback a Contemporary Urban Vehicle or CUV. Excuse the spelling error in the teaser though, as Fiat isn’t really known for attention to detail, at least in the Indian car market. Meanwhile, the Avventura’s outdoors focused marketing material clearly seems to suggest that Fiat is planning to position the crossover styled hatchback as an alternative to the Ford EcoSport.

Fiat Avventura – Latest Teaser calls it a Contemporary Urban Vehicle
2014 Fiat Avventura Teaser

The Avventura is based on the Grande Punto platform, with the crossover styled hatchback sharing design cues with the recently launched Punto EVO. 16 inch alloy wheels, a hefty 200 mm+ ground clearance, roof rails, body cladding and a hatch lid mounted spare wheel will be the five major styling elements that give the Avventura a butch, crossover-like appearance. All these additions mean that the Avventura could be slightly heavier than the Punto EVO.

Though the Fiat Avventura is similar to the likes of the Volkswagen Cross Polo and the Toyota Etios Cross in terms of origin, the Fiat vehicle takes things a few steps forward by its more assertive design that screams crossover right from the outset. In a nutshell, the Fiat Avventura is a more whole hearted attempt of a hatchback moving into crossover territory. Expect the 1.4 liter FIRE petrol (89 Bhp-115 Nm) and the 1.3 liter Multijet turbo diesel (91 Bhp-209 Nm) engines to be offered on the Avventura, with a five speed manual gearbox driving the front wheels of the car.

An all wheel drive system is not in the scheme of things. Other features of the Avventura, including the interior trims, will be borrowed from the Punto EVO to keep costs low. Expect a starting price of the Avventura to be pegged above that of the Punto, but only marginally so.  The Avventura is making its global debut in India, and Fiat has plans of launching the crossover styled hatchback in other parts of the world.