Italian automaker Fiat is mulling the Maserati sports luxury car brand for the Indian car market. Currently. the Maserati brand is in the consideration stage for the Indian market, and no specific decision on the Italian sports luxury car brand has been taken yet. Fiat will enter the premium car segment later this year by means of the Abarth high performance car brand, with the Abarth 500 hatchback being the first car under the new brand.
The luxury push will be followed up next year, with the Jeep SUV brand. The Jeep Wrangler and Grand Cherokee SUVs will be the first two products under the American SUV brand for the Indian car market. The Abarth and Jeep brands are meant to strengthen Fiat’s brand presence in India, which has suffered quite some damage in the past due to indifferent service rendered and a botched up joint venture with the Premier group.
The Maserati brand plays host to a number of cars, both in the luxury and sports segments. While the Quattroporte and the Ghibli luxurys sedans, and the GranTurismo sportscar are Maserati’s current mainstays, the brand will expand into new segments with the upcoming Levante SUV and the Alfieri sportscar. If and when Fiat freezes plans to bring Brand Maserati into India, expect the Quattroporte, Ghibli and Levante cars to be at the forefront of the brand’s Indian plans.
Italian automaker Fiat owns a slew of super luxury and premium brands. Ferrari, Maserati, Lancia, Abarth, Alfa Romeo, Chrysler, Dodge, Ram and Mopar are the various high-end brands under the Fiat umbrella. While Fiat and Ferrari brands have already arrived into India, the Italian automaking group has the capability of expanding into a wide range of hitherto unexplored car segments by means of its burgeoning car brand portfolio.
Fiat is setting right its Indian operations. After breaking away from the Tata-Fiat joint venture for distribution and service, Fiat has embarked upon a dealership expansion spree. The Italian automaker now has over 100 independent dealerships and service centers across the length and breadth of India. The expansion will continue in the coming months as well. Fiat is also expanding its product line up.
While the current line up of the Punto and Linea was refreshed earlier this year, the arrival of the Avventura crossover styled hatchback – due for a launch in October – is expected to add a sting to the Italian automaker’s sales. The Avventura will be followed by the Abarth 500 by the end of this year, while an Abarth Punto is being planned for early next year.
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